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TRIPADVISOR REVEALS FLYER PREFERENCES AND ANNOYANCES IN ANNUAL AIR TRAVEL SURVEY

Travelers Prioritize Value Over Comfort; U.S. Air Travel Set To Increase in 2013

NEWTON – Mass. – February 26, 2013 /PRNewswire/ — TripAdvisor®, the world’s largest travel site*, today announced the results of its annual air travel survey of more than 2,000 respondents. Air travel plans are on the rise for Americans as 91 percent intend to take a domestic flight at least once in 2013, up from 86 percent who said they flew domestically last year.  Additionally, international travel is taking off, with 67 percent planning such flights, compared to 56 percent that did so in 2012.

No Frills, No Fees
When travelers were asked to share their biggest complaints about air travel, lack of seat comfort and airline fees top the list.

The top five biggest complaints about air travel:

Thirty-eight percent of respondents say that giving “more legroom” is the number one thing airlines should do to improve the in-flight experience.  While seat comfort is a priority for travelers, most are reluctant to pay a premium for the benefit:

The five most annoying airline fees, according to respondents:

Riding the Gravy Plane
To help overcome the challenges associated with air travel, most flyers seek a little special treatment in exchange for their loyalty:

Fifty-one percent of respondents say that the brand of airline is important or extremely important when making a booking decision. Southwest Airlines tops the most popular airline list, with 19 percent of travelers naming it their favorite. 

Travelers Get Techie
Technology and up-to-date amenities are increasingly important to flyers:

Consistent with the widespread growth of mobile devices, more travelers are using a smartphone to:

“Flyers continue to voice concerns about the challenges associated with air travel, such as extra fees and limited legroom,” says Bryan Saltzburg, general manager of TripAdvisor Flights. “However, it seems equally clear that these challenges are not limiting the increasing demand for flights.”

About TripAdvisor
TripAdvisor® is the world’s largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 75 million unique monthly visitors.** TripAdvisor, Inc.’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2013

**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, January 2013

©2013 TripAdvisor, Inc. All rights reserved

SOURCE TripAdvisor

TripAdvisor announces its annual air travel survey findings
TripAdvisor announces its annual air travel survey findings
Air travel survey findings show that more people will fly in 2013
Air travel survey findings show that more people will fly in 2013
Uncomfortable seats and limited legroom are the biggest complaints travelers have about flying
Uncomfortable seats and limited legroom are the biggest complaints travelers have about flying
Faced with costly fees and airfare, many travelers are prioritizing value over comfort
Faced with costly fees and airfare, many travelers are prioritizing value over comfort

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