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TRIPADVISOR SURVEY REVEALS LABOR DAY TRAVEL PLANS ARE UP SIX PERCENT THIS YEAR

Autumn Getaways on the Horizon for 86 Percent of U.S. Consumers

NEWTON, Mass. — August 21, 2013 — /PRNewswire/ — TripAdvisor®, the world’s largest travel site*, today announced the results of its annual Labor Day and fall travel survey of more than 1,200 U.S. respondents, revealing 33 percent of consumers are planning Labor Day trips, a six percent jump compared to last year’s holiday weekend (27 percent). What’s more, consumers are also packing to go on their autumn getaways soon, with 86 percent planning fall travel in 2013 – nearly equal to 85 percent that planned to travel last year.

Leaving for Labor Day

Fall Vacation Trends
The main motivators for travel this autumn are fewer crowds (22 percent) and a more pleasant climate (19 percent). Additionally, 32 percent of travelers plan to spend more on their fall leisure trip in 2013, while 57 percent expect to spend about the same as last year.

“Fall is the perfect time to get away, giving travelers the opportunity to enjoy milder weather, smaller crowds and lower prices,” said Brooke Ferencsik, director of communications at TripAdvisor.

Top 5 Fall Activities:

  1. View colorful fall foliage – 44%
  2. Go wine tasting / visit a vineyard – 29%
  3. Go to a food festival – 22%
  4. Attend a football game / collegiate homecoming – 18%
  5. Go to a state / county fair or fall festival – 18%

Additional Fall Travel Tidbits

About TripAdvisor
TripAdvisor® is the world’s largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and more than 100 million reviews and opinions covering more than 2.7 million accommodations, restaurants and attractions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, June 2013

**Source: Google Analytics, worldwide data, July 2013

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

Photo Gallery

Thirty-three percent of Americans will travel for Labor Day this year, reveals TripAdvisor survey. (A TripAdvisor traveler photo)
Thirty-three percent of Americans will travel for Labor Day this year, reveals TripAdvisor survey. (A TripAdvisor traveler photo)
TripAdvisor survey reveals 86 percent of Americans are planning to travel this fall. (A TripAdvisor traveler photo)
TripAdvisor survey reveals 86 percent of Americans are planning to travel this fall. (A TripAdvisor traveler photo)
Forty-four percent of travelers cited viewing colorful foliage as their favorite fall activity, according to TripAdvisor survey. (A TripAdvisor traveler photo)
Forty-four percent of travelers cited viewing colorful foliage as their favorite fall activity, according to TripAdvisor survey. (A TripAdvisor traveler photo)
TripAdvisor reveals 29 percent of travelers will visit a vineyard this autumn, according to survey. (A TripAdvisor traveler photo)
TripAdvisor reveals 29 percent of travelers will visit a vineyard this autumn, according to survey. (A TripAdvisor traveler photo)
Pumpkin pie is the favorite fall treat for Americans, according to TripAdvisor survey. (A TripAdvisor traveler photo)
Pumpkin pie is the favorite fall treat for Americans, according to TripAdvisor survey. (A TripAdvisor traveler photo)

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