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Red Lobster’s remodeled restaurant design was inspired by the New England coast (picture: Bloomington, Minn.).
Red Lobster’s remodeled restaurant design was inspired by the New England coast (picture: Bloomington, Minn.).
Tilapia with Roasted Vegetables seasoned and roasted in a parchment bag with white wine, asparagus, artichokes and wild rice pilaf
Tilapia with Roasted Vegetables seasoned and roasted in a parchment bag with white wine, asparagus, artichokes and wild rice pilaf
Wood-Grilled Chicken with Portobello Wine Sauce
Wood-Grilled Chicken with Portobello Wine Sauce
Wood-Grilled Pork Chops topped with apple compote and peach-bourbon BBQ sauce
Wood-Grilled Pork Chops topped with apple compote and peach-bourbon BBQ sauce
Red Lobster restaurants donate plateware to local hunger relief agencies and Habitat for Humanity ReStore resale outlets across North America.
Red Lobster restaurants donate plateware to local hunger relief agencies and Habitat for Humanity ReStore resale outlets across North America.

Red Lobster Unveils Most Comprehensive Menu Transformation in Brand History

Menu provides greater value and broadens appeal through more choice and variety

ORLANDO, Fla. (Oct. 15, 2012) /PRNewswire/ — Today, Red Lobster introduces their most comprehensive core menu transformation in the brand’s history. The menu will offer significantly more items with price points below $15. It will also substantially increase the number of non-seafood selections. Additionally, the menu will offer more choice and variety, including lighter-style options and more fish and shrimp entrées.

The new Red Lobster menu is the latest in a series of changes contributing to the brand’s broader refresh, which includes their new “Sea Food Differently” advertising campaign featuring the real people of Red Lobster, their Bar Harbor restaurant remodel program, the introduction of wood-fire grills in the restaurants and the expansion of the Today’s Fresh Fish menu.

‘’We know guests are looking for value and greater choice and variety, and that’s exactly what this new menu will deliver,’’ said Salli Setta, executive vice president of marketing, Red Lobster. ‘’We’re excited to give more guests more reasons to visit Red Lobster more often.’’

Everyday Affordability
Nearly 60 percent of the dishes on Red Lobster’s new menu are under $15. That’s an increase from 40 percent on the previous menu. The 15 new dishes under $15 are called ‘’Maine Stays’’ and are available every day.

New “Maine Stays” include entrées like:

Also, in response to its popularity, Red Lobster’s 4-Course Feast has been added to the menu permanently. The 4-Course Feast allows guests to choose a soup, a salad, one of nine entrées and a dessert, with unlimited Cheddar Bay Biscuits, all for only $15.99 (may vary by location).

More Than Just Seafood
Nearly 25 percent of Red Lobster’s new menu offers non-seafood options. That’s an increase from 8 percent non-seafood options on the previous menu.

Examples of these dishes include:

Choice and Variety
Red Lobster’s new menu offers more choice and variety, including lighter-style options and more fish and shrimp entrées. Some examples include:

Lighter-style options like:

New seafood options like:

New appetizers like:

Several guest favorites remain on the menu including:

New Advertisements
The brand will be supporting the new menu with a robust communications program, which includes new national advertisements and a significant presence in the digital and social media spaces. The advertisements feature real people and their unscripted reactions when invited to taste various dishes from Red Lobster’s new menu. These advertisements launch today and are part of the brand’s current ‘’Sea Food Differently’’ campaign that features the real people of Red Lobster.

Plateware Donations and Bar Harbor Remodels
With the introduction of the new menu, Red Lobster is also introducing new plateware into all restaurants. As part of Red Lobster’s commitment to the communities they serve, the company has donated an estimated 330,000 pieces of plateware – including bowls, plates and platters – to local hunger relief agencies and Habitat for Humanity ReStore resale outlets across North America. This supports the company’s goal of sending zero waste to landfills and making a positive difference in local communities.

This is in addition to the donations being made to Habitat for Humanity ReStore resale outlets as part of Red Lobster’s large-scale restaurant remodel program. Red Lobster donates its furnishings from remodeled restaurants to Habitat for Humanity ReStore resale outlets, which sell quality, donated household and construction materials to the public to help Habitat provide decent and affordable housing in communities. This is part of a larger partnership between Red Lobster’s parent company, Darden Restaurants, and Habitat for Humanity International. To date, more than 50 percent of Red Lobster restaurants have been remodeled, and all Red Lobster restaurants across North America will undergo the redesign by the end of 2014.

To learn more about Red Lobster and to find a local restaurant, visit RedLobster.com  and connect on Facebook and Twitter at Facebook.com/RedLobster and @RedLobster.

ABOUT RED LOBSTER
Red Lobster is the world’s largest casual dining seafood restaurant with more than 700 locations and 60,000 employees delivering delicious, high-quality seafood to guests across North America. Red Lobster is a division of Darden Restaurants, Inc. (NYSE: DRI), the world’s largest full-service restaurant operating company. In 2012, Darden was named to the FORTUNE “100 Best Companies to Work For” list for the second year in a row and is the only full-service restaurant company to ever appear on the list. Red Lobster is committed to making a difference in the lives of others in the local community. As part of this commitment, all Red Lobster restaurants participate in the Darden Harvest program, which has donated more than 50 million pounds of food to local community food banks across the country. For more information on Red Lobster please visit www.RedLobster.com.

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