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Lexus Ignition
Lexus Ignition
Lexus Ignition
Lexus Ignition

Lexus Revs Up Start-Up Projects with Up to $100,000 in Funding

Lexus Ignition invites the automaker’s digital community to vote for its favorite start-up products to win funding

TORRANCE, Calif. (Sept. 24, 2012) /PRNewswire/ — Sometimes, style and technology come together to create a product that is both beautiful and intelligent. Inspired by the all-new 2013 Lexus ES, which blends advanced technology and style, Lexus has curated eight start-up products that are currently seeking funding to move into production. Each product embodies the intersection of high-tech and high-style. The goal is to make four of those ideas a reality.

Beginning today and continuing each week for four weeks, the “Lexus Ignition” Facebook application will match up two products and ask the digital community to vote for its favorite. The winner of each week’s popular vote will receive up to $25,000 in funding from Lexus. In total, Lexus will provide up to $100,000 in funding to four fan favorites in the head-to-head competition built entirely upon the brand’s social media channels.

“With the new 2013 Lexus ES, we continue to push the boundaries of style, technology and innovation, and we are motivated to support other creative projects that exemplify this philosophy,” stated Brian Smith, Lexus vice president of marketing. “We found these innovative product ideas, but we are leaving it up to our social community to decide which companies will receive the funding.”

Starting today through Oct. 21, each weekly voting period will begin on Monday at 12:01 a.m. ET and conclude the following Sunday at 11:59 p.m. ET. The eight featured products include:

For demonstration videos for each product and to vote, visit www.LexusIgnition.com and join the conversation on Twitter by following #LexusIgnition.

About Lexus
Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 231 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

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