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Rachel Meranus
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Meryl Serouya
Marketing and Communications Associate
PR Newswire

WP Active Listening
WP Active Listening
Agile Engagement Infographic
Agile Engagement Infographic

Powering Agile Engagement and PR Results through Proactive Listening

New PR Newswire white paper includes interviews with Edelman PR, PricewaterhouseCoopers, KPMG and Ariba

New York, (September 27, 2012) /PRNewswire/ — Essential to being a skilled communicator is being an effective listener – and the more audiences utilize social media platforms to communicate with us – to share their thoughts, complaints, needs and ideas – the more intel we have to fine-tune messaging and create content that resonates with them, ultimately taking the guesswork out of what influences them to action.

PR Newswire’s new white paper, “Active Listening: The Key to Relevance and PR Results” takes a closer look at this critical first step in the agile engagement process and discusses how paying close attention to your Social Echo – the reverberation of conversations around your brand in the social sphere – inspires more relevant strategies and tactics, amplifies one’s thought leadership presence and breeds more powerful PR results. Through interviews and real-world examples, the paper also provides best practice tips from leading communications professionals that have leveraged online conversations to become more relevant and visible with their audiences.

To download the complete white paper, click here:

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About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.