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Peak Performance Heli Loft Jacket
Peak Performance Heli Loft Jacket
Dave Treadway skiing in the Heli Loft Jacket and Pants (c) Mattias Fredriksson
Dave Treadway skiing in the Heli Loft Jacket and Pants (c) Mattias Fredriksson
ADVANSA Thermo°Cool® Technology
ADVANSA Thermo°Cool® Technology
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Colour the mountains with Peak Performance


Stockholm, November, 2012, PR Newswire – THE ACTIVE COLLECTION IS WHERE IT ALL BEGAN, 1986 in Åre, Sweden. For 25 years Peak Performance has created technical and innovative active clothing that combines excellent functionality with simple, attractive design. The ski lines for Fall/Winter 2012 again suit all different kinds of skiers and adventures.

The Heli Line is Peak Performance’s very own interpretation of contemporary big mountain skiing and comes in a modular design: relaxed, technical and colorful garments, all easy to match throughout the whole line thanks to coordinated color detailing.

“Our Heli line is all about continuity on a very high level. Improved technical solutions in fresh, new colors should add further comfort and at the end of the day more fun to the consumers’ ski experience,” says Staffan Thomasson, Senior Designer at Peak Performance.

In addition to the classic Heli Alpine shell program, this season includes a wider range of padded products. The Heli Loft Jacket and Pants are made of 2 layer Gore-Tex Pro fabric that keeps the weather outside while its ADVANSA Thermo Cool® padding maintains a warm and dry micro-climate inside.

High performance insulation

Choosing the right materials is crucial when making high performance garments. That’s why Peak Performance spends a lot of time developing, testing and evaluating everything from threads to fabrics. When it comes to synthetic insulation, Peak Performance has chosen to exclusively use a unique insulation made with ADVANSA Thermo Cool® for this winter’s padded ski wear products.

Designed to optimize the body’s natural thermoregulation capabilities, the ADVANSA Thermo Cool® technology uses smart fiber cross-sections to provide superior moisture and temperature control.

“Simply put, when you’re hot and sweaty, the fibers breathe and transport moisture to cool you down. When you’re cold, the fibers trap heat but let moisture out so you stay both warm and dry,” explains Silvia Toledo, ADVANSA.

The Heli Line is available in Peak Performance General Stores, online on http://www.peakperformance.com as well as at selected retail partners:

Heli Loft Jacket: 500 EUR; Heli Loft Pants: 395 EUR

Men’s colors: tangerine (orange), bright green, dark moraine lake (lilac), iron cast (dark grey)

Women’s colors: offwhite, bright green, fuchsia (pink), iron cast (dark grey)

For further information please contact:
Cohn & Wolfe Stockholm
Kamran Alemdar, Project Manager
Mail: kamran.alemdar@cohnwolfe.com
Phone: +43-73-531-13-38