CAMUS Celebrating the Spirit of Living Tradition
COGNAC, France, February 2013, PRNewswire – 2013 marks the 150th Anniversary of the House of CAMUS, the last major, independent and family-owned cognac House in France.
“In our 150th year, we want to stay respectful of our past while resolutely looking towards our future.” – Cyril CAMUS, President of CAMUS
Since 1863, five generations of the CAMUS family have cultivated a single-minded passion for crafting great Cognac with their own style, bringing to life the infinite richness and soul of the land that is their home.
For CAMUS, 2013 kicks off in style with the introduction of a new logo featuring a streamlined version of its iconic cloverleaf, proudly reflecting the company’s heritage, while asserting its contemporary ambition.
Another major highlight of this anniversary year is the unveiling of Cuvée 5.150, an assembly of five ancestral cognacs, each chosen for its character to symbolize the distinguishing mark left by the successive generations of the Family at the head of the House. “A tribute to how each generation has built on the skills of the previous one and breathed new life into lasting traditions” says Cyril CAMUS. Crafted like a precious jewel and released in a very limited edition, this exceptional cuvée comes in a specially designed Baccarat crystal decanter.
Over the past 150 years Camus’ growth has been fuelled by proximity with its customers and partners. Camus has also kept building strong relationships with its consumers. For the 150th anniversary, Camus is launching a renewed website and YouTube channel to share brand insight and product exclusivities. Its Facebook page will feature a competition starting in March encouraging fans and followers to share pictures on their “Finer things in life”, Camus’ mission.
On the occasion of the 150th celebrations, Château du Plessis, the CAMUS family home in Cognac, will also see the launch of the new Elegance range with its new premium packaging and redesigned bottles.
No celebration would be complete without a commemorative book – which will be published by Editions de La Martinière – and a documentary film telling the great story of the House.
About CAMUS Wines & Spirits
The fifth largest cognac producer in the world, CAMUS is reaping the rewards of the innovative and strategic initiatives introduced in 2003 by its forward-thinking President, Cyril CAMUS – the fifth generation of the CAMUS family at the head of the brand.
Committed to create enjoyment through the “Finer Things in Life”, CAMUS sells distinctive, authentic and high-quality products in nearly every country in the world, including most international airports and on board many international airlines, with a network of over 200 duty-free partners, covering more than 4,000 shops worldwide.
In 2012, the CAMUS Group’s turnover reached 150 million euros, an astonishing three-fold increase since 2009. Employing 500 people around the world, the House of CAMUS has subsidiaries in China and the United States as well as offices in Russia, Vietnam and Hong Kong.
Over the past 150 years, CAMUS has developed expertise, skills, relationships, and an extensive network of producers, importers and wholesalers enabling the group to reach clients worldwide. As a result, the group has successfully expanded its portfolio and has become the distributor and local retailer of a wide variety of acclaimed fine wines, champagnes and spirits such as Domaine Pinnacle, the world leader in ice apple wine, or the famous Calvados Berneroy apple brandy and recently Armagnacs with Chateau de Laubade. The company is also the worldwide Duty-Free exclusive distributor of Moutai Small Batch Blend – the most popular and most prestigious Chinese spirit.
A true ambassador of the French Art de Vivre, CAMUS is the only cognac brand to have launched retail stores China, offering its growing audience not just expert recommendations on fine wines and spirits but also tasting sessions with grand cru wines and the rarest cognacs. In 2010, the company opened the Maison CAMUS Lounge in Beijing, an exclusive private club where members can explore the superlative range of products represented by CAMUS, enjoy French gourmet cuisine and create their own bespoke cognacs under the guidance of a Master Blender.
CAMUS remains committed above all to its people, to the fairness of its partnerships, to servicing the brands it produces or represents, and to defending its values: respect, passion and ambition.
International PR contact:
Iris DE BAILLIENCOURT
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