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Holiday Cheer Infographic
Holiday Cheer Infographic
Lifestyle and DIY expert, Brooke Peterson as part of the all-star squad of Sam’s Club Cheer Guides
Lifestyle and DIY expert, Brooke Peterson as part of the all-star squad of Sam’s Club Cheer Guides
Off the Field President and philanthropist Ericka Lassiter has partnered with Sam’s Club to be a holiday “Cheer Guide”
Off the Field President and philanthropist Ericka Lassiter has partnered with Sam’s Club to be a holiday “Cheer Guide”

Sam’s Club Study Reveals the True State of Cheer in America

With 79 percent of consumers looking forward to the holidays, Sam’s Club and their holiday Cheer Guides provide unique solutions to boost merriment

BENTONVILLE, ARK., Oct. 19, 2012 /PRNewswire/ — Cheer is: More time with the family? Festive décor? Planning in advance? Today, Sam’s Club announced the results of the 2012 Study on Holiday Cheer, which set out to understand the state of holiday cheer among American consumers and discover the routines and inspirations that create cheer during a busy shopping season. The Sam’s Club study revealed that while 75 percent of consumers feel that the recent economy has an impact on their holiday cheer, 79 percent are looking forward to the 2012 holiday season.

To deliver more cheer to hopeful families this holiday, today Sam’s Club and SamsClub.com/holiday launch a host of inspirational holiday solutions for preparing the home, entertaining and gift giving. To further elevate cheer through the season, Sam’s Club has enlisted an all-star squad of Cheer Guides, national experts in decorating, entertaining and charitable giving who will inspire members with creative, fun ideas that ease the stress of the holiday season.

“As our members stretch every dollar to provide cheerful holiday occasions this year, Sam’s Club will lift spirits with fresh, seasonal solutions at a value that our members can cheer about,” said Charles Redfield, chief merchandising officer for Sam’s Club. “By stocking each aisle with quality seasonal décor, exceptional entertaining items and unique and exciting gift selections from now through December, Sam’s Club can give every member the cheerful holiday memories they deserve this year.”

Survey Says, Cheer is: Family and Friends
Despite the economic impact on cheer, the 2012 Sam’s Club Study on Holiday Cheer states that nearly three quarters of American consumers look forward to the holidays, no matter what income level, ethnicity, age or household size. The overwhelming definition of holiday cheer is family and friends. In fact, 50 percent of American consumers say that dinner with family and friends best defines cheer. Furthermore, over 35 percent say cheer is defined by lights and decorations and eight percent define cheer as holiday movies and music. Other findings include:

Cheer is: Simplicity
There might be something to the “making a list and checking it twice” mantra. In fact, half of all survey respondents said they are happier during the holidays when they plan ahead and find ways to simplify their lives. To help families prepare for gift shopping, out of town guests and party planning, Sam’s Club presents a host of simple programs to inject cheer into the shopping routine:

Cheer is: Guidance
The all-star squad of Sam’s Club Cheer Guides will inspire members with creative holiday solutions sourced directly from Sam’s Club. Whether members seek insider cooking tips, DIY entertaining inspirations or thoughtful last-minute gifts, these expert Cheer Guides will excite you with fun, new ideas:

To see why holiday cheer starts at Sam’s Club, visit Samsclub.com/holiday. Additional data from The Sam’s Club 2012 Study on Holiday Cheer is available upon request.

About Sam’s Club
Sam’s Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is the nation’s eighth largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million members in clubs across the U.S., as well as in Brazil, China and Mexico. Members save an average of 34 percent over traditional retailers. To learn more about Savings Made Simple®, visit SamsClub.com, and look for Sam’s Club on our Mobile and iPad® Apps.

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