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Consumers get their first look at LG's 84-Inch Ultra HD TV at the Video & Audio Center in Lawndale, CA
Consumers get their first look at LG's 84-Inch Ultra HD TV at the Video & Audio Center in Lawndale, CA
LG Electronics' Jay Vandenbree introduces the first Ultra-High-Definition TV to hit the U.S. Market, LG's 84-inch model, at the Video & Audio Center in Lawndale, CA
LG Electronics' Jay Vandenbree introduces the first Ultra-High-Definition TV to hit the U.S. Market, LG's 84-inch model, at the Video & Audio Center in Lawndale, CA
Jeff Joseph, Consumer Electronics Association senior vice president, talks about the importance of Ultra-High-Definition TV during the retail launch of LG's 84-inch model at the Video & Audio Center in Lawndale, CA
Jeff Joseph, Consumer Electronics Association senior vice president, talks about the importance of Ultra-High-Definition TV during the retail launch of LG's 84-inch model at the Video & Audio Center in Lawndale, CA
Media interview Leo Dee, the first consumer to purchase LG's 84-inch Ultra HD TV
Media interview Leo Dee, the first consumer to purchase LG's 84-inch Ultra HD TV
Consumers get their first look at LG's 84-inch Ultra HD TV
Consumers get their first look at LG's 84-inch Ultra HD TV
Leo Dee of San Diego, the first person to buy LG's 84-inch Ultra HD TV, signs the check
Leo Dee of San Diego, the first person to buy LG's 84-inch Ultra HD TV, signs the check

LG ELECTRONICS LAUNCHES FIRST
ULTRA-HIGH-DEFINITION’ 4K TVs IN U.S.

LG’s 84-inch Class Display Boasts Four Times the Resolution of Full HD, Ushers in New Era in Picture Quality for Large-Screen TVs

LOS ANGELES, Oct. 26, 2012 /PRNewswire/ — Ushering in a new era in home entertainment, the first “Ultra High Definition” flat-panel TV – with four times the resolution of today’s HDTVs – went on sale today to consumers in the United States.

LG Electronics USA chose Southern California, the epicenter of entertainment and innovation, as the consumer launchpad for this groundbreaking technology. Teaming up with high-end retailer Video & Audio Center, LG hosted hundreds of consumers eager to be among the first in the United States to have an opportunity to see and purchase LG’s new Ultra HD TV.

The LG 84-inch class (84-inch diagonal) LED TV, with a native Ultra High Def screen resolution of 3840 × 2160 to match its impressive size*, has an MSRP of $19,999.99. Model 84LM9600 quadruples the level of detail from full 1080p HD resolution to a massive 8 million pixels. Even before so-called “4K” content is available, LG’s powerful up-conversion engine, the proprietary “LG Resolution Upscaler Plus,” delivers higher detail from current HD/SD external sources.

On hand at Video & Audio Center’s Lawndale/Torrance, Calif. store today to discuss the importance of Ultra HD’s development and its expected market adoption were industry luminaries, including Jeff Joseph of the Consumer Electronics Association (CEA); Randall Dark, an award winning director and 4K content pioneer; and industry insider and technologist Tom Campbell.

“Picture quality has always been LG’s foremost priority, one that’s especially important now as manufacturers scale TVs to meet the trend line pointing toward larger and larger class sizes,” said Jay Vandenbree, senior vice president, LG Electronics USA, and head of LG’s U.S. home entertainment business. “We were instrumental in developing the HD standard and, similarly, our goal now is to pioneer Ultra High Def technology to create the crisp and immersive viewing experience consumers are currently missing with large-screen TVs.”

Joseph Akhtarzad, vice president and co-owner of Video & Audio Center’s three LA-area stores, said, “Ultra High Definition is a very significant development, a high-end product catering to a high-end consumer who demands the ultimate home entertainment experience. We are proud to be the first retailer in the nation to sell this cutting-edge LG technology to consumers.”

In addition to its excellent picture quality, LG’s 84LM9600 boasts a growing Smart TV ecosystem, which is composed of over 1,000 apps and gives users access to a growing range of premium content services**. Users can easily browse and navigate through the Smart TV ecosystem using LG’s Magic Remote, which allows users to make commands using the control modes of Voice Recognition, Wheel, Magic Gesture and Point. It also features LG’s CINEMA 3D technology and an imbedded 2D to 3D conversion engine expanding 3D content availability. For more information on LG’s Ultra HD TV please visit, http://www.lg.com/us/tvs/lg-84LM9600-led-tv.

*No “ultra high definition” or “4K” video content is currently available. No broadcast or other standard currently exists for “4K” or “ultra high definition” television, and the 84LM9600 may or may not be compatible with such standards if and when developed.

**Internet connection and certain subscriptions required and sold separately. Content and services vary by product and are subject to change without notice.

For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider.

Designs, features and specifications subject to change without notice. LG LED TVs are LCD TVs with LED backlighting.

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About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.