CHIVAS REGAL® PARTNERS WITH ACTOR ADAM RODRIGUEZ IN THE SPIRIT OF BROTHERHOOD

Introducing Board of Brotherhood Across the Country, 1801 Club Debuts in New York City

NEW YORK, NY (November 13, 2012) /PRNewswire/ — Chivas Regal®, the leader in blended Scotch whisky, announces its partnership with actor Adam Rodriguez (CSI: Miami, Magic Mike) in an online and events campaign celebrating the brand’s core values of brotherhood, honor and success. Rodriguez’s first appearances will be at Chivas Regal’s 1801 Club in New York City on the evening of Monday, November 19, and in Miami on Wednesday, December 12. Now in its second year, the 1801 Club is a pop-up club that will host tastings and lifestyle events in New York, Los Angeles, Miami, Dallas and Houston through March 2013. Honorable guests can become part of the Chivas Brotherhood and register for event invitations through www.chivasbrotherhood.com.

“Adam Rodriguez exemplifies the core characteristics of what it means to live with chivalry—honor, success and respect for brotherhood,” said JC Iglesias, Director of Marketing for Pernod Ricard USA’s Scotch Whisky and Cognac. “Through Adam and ChivasBrotherhood.com, we look forward to engaging and inspiring men today in thoughtful exploration of a code that Chivas Regal has stood for since John and James Chivas began crafting the brand and their personal legacy in 1801.”

"I’ve always placed a high value on substance—people and things that stand the test of time because they embody the pursuit of excellence. In business, pleasure, friendship—or any other aspect of life—the commitment to that pursuit is what inspires me to work harder, go further and make my own mark on the world,” said Rodriguez. “After two centuries, Chivas remains a symbol of this kind of excellence. That’s the kind of company I want to keep, and the kind of legacy I want to leave behind."

New York City’s 1801 Club is open Wednesday, November 14 through Thursday, November 29 (closed for Thanksgiving on November 21 through 25). During a two-week span within each city, Chivas Regal will collaborate with professional organizations and media partners to present programs that create an inviting atmosphere for guests to connect, unwind and enjoy high-end services, from fittings for custom suits to cigar rolling, at their local 1801 Club. In each city, Chivas Regal will introduce a Board of Brotherhood, a diverse group of respected and successful men who embody the brand’s core tenets of brotherhood, honor and success. The Board members will conduct special events and seminars at the 1801 Clubs as well as share their own thoughts and tips for success online. In addition to tastings led by expert brand ambassadors, the 1801 Club will feature signature cocktails such as the Regal Roy and Modern Oxford created by Global Brand Ambassador Max Warner.

Chivas Regal’s online hub ChivasBrotherhood.com features forums for guests to share their own “epic adventures in friendship” and get expert advice and inspiration on a number of topics from career and style to fitness and dating. It also features a custom label maker for Chivas Regal bottles, tasting notes, recipes for perfectly balanced cocktails and a searchable library of toasts created by consumers themselves to commemorate any occasion. Members can also sign up to share invitations to their local 1801 Club with friends and receive special offers, from styling to travel and leisure and follow Chivas Regal on Facebook at http://www.facebook.com/ChivasRegal.

Please enjoy Chivas responsibly
CHIVAS REGAL® 12 Year Old Blended Scotch Whisky. 40% Alc./Vol. (80 Proof).
©2012 Imported by Chivas Bros. Import Co., Purchase, NY

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

About Adam Rodriguez
Born and raised in New York, actor and director Adam Rodriguez is best known for his long running role as Eric Delko on the internationally acclaimed CBS hit drama CSI: Miami. His movie appearances include Magic Mike and I Can Do Bad All By Myself, as well as the upcoming Lovesick and About Last Night. Rodriguez, who is of Puerto Rican and Cuban descent, was featured in People magazine’s “Sexiest Man Alive” issue and People En Español magazine’s “25 Most Beautiful People.” Prior to becoming a full-time actor, he worked as a stockbroker. He currently divides his time between Los Angeles and New York.

###

For more information please contact:

Patricia Clough
MMC
212.485.6867/ 347.489.5148
pclough@mahercomm.com

Shawn Kelley
Pernod Ricard USA
646.746.9007/ 718.208.9120
Shawn.Kelley@pernod-ricard.com


Related Links

www.chivasbrotherhood.com
www.chivas.com