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Walmart’s Talking Holiday Toys Survey Reveals That Kids Will Do Almost Anything for Their Holiday Toys…Except Eat Spinach

Survey Finds Parents Choose Holiday Toy Destination Based on Low Prices

BENTONVILLE, Ark., Nov. 27, 2012 /PRNewswire/ — Kids are willing to do almost anything to get the toys they want for Christmas according to Walmart’s Talking Holiday Toys Survey, which found that 68 percent of kids said they would clean their rooms daily for a year, while 84 percent would work hard and give up playtime. But every child has limits; only 23 percent of kids would eat spinach for a year to get their holiday toys. The Walmart–commissioned survey also found that mom and dad favor educational toys and are focused on price.

“The survey reflects what we are seeing in our stores. Parents are intent on fulfilling their kids’ holiday toy wish lists and at the same time, are looking for the most affordable options,” said Laura Phillips, senior vice president of toys, seasonal and celebrations, Walmart U.S. “As the largest seller of toys in the U.S. we have a unique ability to leverage our size and scale in a way that meets those needs and helps parents deliver a Christmas to remember.”

Walmart’s Talking Holiday Toys Survey, which polled 1,009 children between the ages of 3 – 11 and their parents, also discovered:

For more on Walmart’s Talking Holiday Toys Survey, please visit

Survey Methodology
The “Walmart Talking Holiday Toys Survey” was conducted by GfK Public Affairs & Corporate Communications utilizing GfK’s KnowledgePanel. The survey polled 1,009 children between the ages of 3–11 and each child’s parent in September 2012.

About Walmart
Wal–Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. – Each week, more than 200 million customers and members visit our 10,400 stores under 69 banners in 27 countries and e–commerce websites in 10 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at and on Twitter at Online merchandise sales are available at and


Walmart's Talking Holiday Toys Survey Infographic
Walmart's Talking Holiday Toys Survey Infographic
Walmart offers the toys kids want at low prices.
Walmart offers the toys kids want at low prices.

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Kids Talk Holiday Toys
Walmart Holiday Toys

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Walmart’s Talking Holiday Toys Fact Sheet

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