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Media Contact:

Christina Karas
Marketing Manager
(216) 470-3848
ckaras@caesars.com

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Horseshoe Cleveland’s World Series of Poker Room is adorned with a custom built holiday tree at its entrance. The tree’s branches spider 23 feet across the ceiling.
Horseshoe Cleveland’s World Series of Poker Room is adorned with a custom built holiday tree at its entrance. The tree’s branches spider 23 feet across the ceiling.
Heralding back to the beloved display cases of  Higbee’s Department Store, Horseshoe Casino’s  window on Cleveland’s Public Square features Old Man Winter blowing winter snow down upon St. Nick.
Heralding back to the beloved display cases of Higbee’s Department Store, Horseshoe Casino’s window on Cleveland’s Public Square features Old Man Winter blowing winter snow down upon St. Nick.
Guests are greeted with a modern version of Higbee Company’s iconic archways. Weighing 800lbs each, the eight new Holiday archways were hand crafted in Northeast Ohio.
Guests are greeted with a modern version of Higbee Company’s iconic archways. Weighing 800lbs each, the eight new Holiday archways were hand crafted in Northeast Ohio.

HORSESHOE CASINO BRINGS LEGENDARY HOLIDAYS BACK TO CLEVELAND

Casino honors history of former Higbee’s Department Store made famous in ‘A Christmas Story’

November 30, 2012 (CLEVELAND) /PRNewswire/ — The former Higbee Department Store building, which now houses the newly opened Horseshoe Casino Cleveland, holds many memories for Northeast Ohioans: the smell of the fragrance department, the taste of a chocolate malt or the excitement of entering the Twigbee Shop to purchase gifts for family and friends. This holiday season, Horseshoe Cleveland will take guests back to a time when the holidays weren’t complete without a visit to Higbee’s in Downtown Cleveland.

“This history of Higbee’s is very sentimental to many people and is the reason we are doing something truly special this holiday season,” said Marcus Glover, the casino’s senior vice president and general manager. “’Holidays at the Higbee,’ one of the largest holiday promotions in Caesars Entertainment’s history, will invoke memories of years past and create new traditions to celebrate for years to come.”

In addition to being a landmark for locals, the Higbee Building was also featured in the holiday classic, A Christmas Story. The store’s starring role occurs early in the film when Ralphie first sets eyes on the Red Ryder BB Gun in Higbee’s holiday window display.

Everything Old Is New Again

When guests step into the Higbee Building this holiday season, they will be wowed by a transformation of the casino into a holiday wonderland. Akron, Ohio-based Room 2 Room Commercial & Interior Designs outfitted the casino’s interior and exterior with custom decorations inspired by the holiday décor of Higbee’s throughout the years.

A talented production team of 30 Northeast Ohio designers and craftsman worked around the clock to bring “Holidays at the Higbee” to life, committing more than 3,200 hours to design, assemble and retrofit hundreds of décor elements. The project includes more than 25,000 lights and 2,000 ornaments and features many pieces that are custom built for Horseshoe Cleveland.

 “The objective we were given was to create a ‘Wow!’ moment for guests,” said Cynthia Klein, lead designer and owner of Room 2 Room. “Our intent is to invoke memories of the old Higbee’s store and to provide a unique and creative experience for the guests of Horseshoe Cleveland. Our goal is to make both Horseshoe and the city of Cleveland proud.”

Each level of the casino features a unique theme. The Main Gaming Floor Level invokes memories of Higbee holidays of the past. Level Two features an icy scene at the Vintage 51 bar and luxurious displays in the High Limit Room. Level Three showcases a rustic holiday, keeping in the spirit of Horseshoe’s Founder, Jack Binion. The Lower Level Buffet area showcases the holidays with a Cleveland-specific flair.

Project highlights include:

Celebrate the Season with Holidays at the Higbee

From Dec. 1 through Dec. 30, Horseshoe Cleveland will host “Holidays at the Higbee” – a month full of promotions and events for guests. From special promotions like the 12/12/12 Drawing Extravaganza on Dec. 12, to weekly events like the ‘Holidays at the Higbee’ $5,000 Slot Tournament, Horseshoe is the place to be this holiday season.

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About Horseshoe Casino Cleveland

Rock Gaming LLC and Caesars Entertainment Corporation have developed a full-service casino inside the Historic Higbee Building in downtown Cleveland, which opened on May 14, 2012. Horseshoe Casino Cleveland is expected to attract five million visits to downtown annually, adding to the city’s impressive sports, entertainment, music and cultural attractions. The $350 million gaming destination employs more than 1,600 team members and features nearly 1,900 of the newest and hottest slot machines, 89 table games, and a 30-World Series of Poker room, along with lounges, a buffet restaurant and a three-outlet food court. For more information please visit www.HorseshoeCleveland.com.