LEAPFROG ANNOUNCES ULTIMATE LEARNING TABLET FOR KIDS, LEAPPAD™ ULTRA
Designed just for kids, the new must-have LeapPad Ultra is the only children’s tablet with an integrated kid-safe web browser and a learning library of 800+ educator-approved games, apps and more
EMERYVILLE, Calif., June 25, 2013 /PRNewswire/ — LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children’s learning tablets, today announced the launch of the ultimate kids’ learning tablet, LeapPad Ultra. The new LeapPad Ultra is kid-tough and works with LeapFrog’s unique library of more than 800 life-changing content experiences designed or approved by LeapFrog’s learning experts. LeapPad Ultra is kid-ready right out of the box with LeapSearch™ by Zui™, a proprietary kid-safe web browser that parents can trust. Unique to LeapPad Ultra, the seven-inch DUO TECH™ high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. Additionally, LeapPad Ultra features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.
“For the past two years, our LeapPads have been the best-selling learning tablets1 for children across many countries and have won more than 25 prestigious awards, including the TIA’s Educational Toy of the Year awards and 2013 People’s Choice award,” said John Barbour, chief executive officer at LeapFrog. “When parents select a tablet for their child, one of the key criteria is the availability of a wide variety of fun and engaging learning content. LeapFrog’s educational content library of more than 800 games, apps, eBooks, videos, music and more has won numerous awards from parents, teachers and industry experts, and our cartridge content was the #1 selling toy at retail in the U.S. last year2.”
“LeapPad Ultra has been designed to offer a safe and age-appropriate experience vetted by LeapFrog’s in-house learning experts,” continues Barbour. “Children can explore and play on their own while parents feel confident that their children are learning and engaging in a kid-safe environment with games, activities, videos and more designed just for them. With more features, including Wi-Fi with a kid-safe browser, we believe that LeapPad Ultra will be the top item on children’s wish lists this year.”
Everything Moms Want and Everything Kids Love
With new intuitive parental tools including a four-digit security code, parents are in control of what their child is able to access, while the Wi-Fi allows them to directly sync content to their child’s LeapPad Ultra. Parents can easily browse, purchase and download apps from LeapFrog’s library of world-class learning games, apps, eBooks, videos, music and more.
With LeapPad Ultra, LeapFrog is launching LeapSearch powered by Zui, a secure and proprietary browser that lets children access and explore content they love in a closed environment that is easy to navigate. Children can use LeapSearch on their LeapPad Ultra to browse videos, images and sites from the web that have been reviewed and approved by LeapFrog’s highly-experienced team of learning experts as kid-appropriate.
LeapPad Ultra also offers kid-safe peer-to-peer play across devices, when two or more LeapPad Ultra tablets connect locally. In Pet Pad Party, one of the new apps with this feature, children can communicate and play with their friends and siblings in a kid-safe environment with their own personalized pet avatars.
LeapPad Ultra comes with extensive free content: a music player with ten LeapFrog Learning Songs, Art Studio Ultra and Photo Fun Ultra apps, the newly improved popular Pet Pad app, the Pet Chat app, a Utility suite with calculator, notepad, calendar, voice memo and clock with stopwatch, as well as choice of an additional download from the LeapFrog App Center.
World-Class Learning Library
The LeapPad Ultra content library features more than 800 world-class games, apps, eBooks, videos, music and more that have been designed or approved by LeapFrog’s learning experts. This robust library is a combination of LeapFrog’s top-quality educational entertainment and engaging content from the biggest names in children’s entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. This year LeapFrog is launching many new exciting games with children’s favorite characters, from Disney-Pixar’s Monsters University to Sesame Street and Disney Jr.’s Doc McStuffins, in addition to new original LeapFrog properties such as the Get Ready for Kindergarten app series. LeapPad Ultra’s library of world-class experiences offers children with unique personalized learning content.
Personalized Learning for Children
“Every child learns at a different pace which is why it is so important for children to receive personalized instruction in addition to what they receive in the classroom,” said Dr. Jody Sherman LeVos, leader of LeapFrog’s Learning Team. “LeapFrog designs content to offer personalized instruction with profile-based curriculum starting points, auto-leveling, innovative hints and prompts, and milestones that provide children with the most appropriate experiences while keeping them engaged and having fun. Whether they are immersed in peer-to-peer play or exploring a create-your-own-adventure app, our content delivers life-changing learning experiences to support future academic and life success.”
With a content library of more than 800 titles, a kid-safe LeapSearch web browser that offers children the ability to securely explore the internet, and a seven inch DUO TECH high-resolution touchscreen, LeapPad Ultra is the ultimate learning tablet for children.
LeapPad Ultra will be sold at MSRP $149.99 and is recommended for children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad Ultra will be available for pre-sale at leapfrog.com and at major online retailers in the U.S., Canada, UK and Ireland beginning July 17 and available at major retail locations early August. LeapPad Ultra will also be available in select countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall.
For more information, visit www.leapfrog.com/LeapPadUltra.
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers product recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.
TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.
1U.S. Source: #1 Kids’ Learning Tablet based on The NPD Group/Retail Tracking Service; Preschool Electronic Learning, Kids Learning Tablet brands as defined by LeapFrog in dollars, annual 2012.
2U.S. Source: LeapFrog Explorer Software Assortment was the #1 Toy in the U.S. based on The NPD Group/Retail Tracking Service as defined in dollars, annual 2012.
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