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Media Contacts:

Freeman Public Relations for Entenmann’s
Erica Kuehn/Amy Friedland
ekuehn@freemanpr.com
908.619.2966
afriedland@freemanpr.com
973.809.1052

The Salvation Army
Jennifer Byrd/Trish Raines
Jennifer_Byrd@usn.salvationarmy.org
703.519.5890
Trish_Raines@use.salvationarmy.org
845.620.7316

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Victor Cruz and The Salvation Army donut lassies get ready for National Donut Day at the Madison Park event with the Entenmann's giant Crumb Top Donut.
Victor Cruz and The Salvation Army donut lassies get ready for National Donut Day at the Madison Park event with the Entenmann's giant Crumb Top Donut.
Super Bowl Champion, Victor Cruz, takes a bite out of a specially made Entenmann's Crumb Top Donut on National Donut Day at the Madison Square Park event with Entenmann's and The Salvation Army.
Super Bowl Champion, Victor Cruz, takes a bite out of a specially made Entenmann's Crumb Top Donut on National Donut Day at the Madison Square Park event with Entenmann's and The Salvation Army.
YUM! A variety of Entenmann's Donuts
YUM! A variety of Entenmann's Donuts

ENTENMANN’S® UNVEILS ONE-OF-A-KIND, OVERSIZED CRUMB TOPPED DONUT FOR DONUT LOVER & GRIDIRON GREAT VICTOR CRUZ IN CELEBRATION OF NATIONAL DONUT DAY

New York Event Featured $30,000 Check Donation to The Salvation Army

Free Coffee & Donuts for All in Attendance

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NEW YORK, NY – June 6, 2013 /PRNewswire/ — Entenmann’s, a division of Bimbo Bakeries USA and maker of over 100 sweet baked goods, and The Salvation Army got an advanced blitz on #NationalDonutDay, with the help of one of Entenmann’s most recognized donut fans. Super Bowl Champion, New Jersey native and Entenmann’s celebrity ambassador, Victor Cruz unveiled a one-of-a-kind, larger than life Entenmann’s Crumb Top Donut, at the National Donut Day celebration in New York City’s Madison Square Park, in commemoration of the sweet holiday. Cruz’s lightening fast plays on the field helped Entenmann’s and The Salvation Army get ahead of the game, kicking off the annual holiday one day early for their New York Metro fans.

“It’s no secret that I love Entenmann’s donuts, specifically their Crumb Top donut with those delicious little crumbles on top,” said Victor Cruz, Super Bowl Champion and Entenmann’s celebrity ambassador for National Donut Day. “I’m so excited that their bakers would create this special giant Entenmann’s Crumb Top donut just for me in celebration of National Donut Day.”

“Today truly marks a special day for donut lovers in New York to have Victor Cruz here to kick off National Donut Day tomorrow – it’s a major touchdown for us,” explained Maureen Sticco, Director of Entenmann’s Marketing Services. “This year also marks our third straight year with our official partnership with The Salvation Army and we’re so pleased to be able to present them a check in the amount of $30,000.”

The holiday, held annually on the first Friday of June, was established by The Salvation Army in 1938 in Chicago to honor the “Donut Lassies” who served these treats to soldiers during World War I and to help raise needed funds during the Great Depression. This significant occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide.

Fans were treated all afternoon to free donuts, coffee and hundreds of giveaways, thanks to Entenmann’s and The Salvation Army respectively. Consumers were invited to pose for pictures with a life-sized cutout of Cruz, a giant 6-foot Entenmann’s Crumb Top donut box and a photo station featuring Entenmann’s Mascot, “Rich.”

Entenmann’s, with donut bakeries in Carlisle, Pennsylvania and Montebello, California, produce more than 780 million donuts a year, which equivalents to 15 million donuts a week and more than 100,000 donuts every hour to keep up with the demands of Entenmann’s donut lovers nationwide.

“What a great day to be in New York City celebrating National Donut Day,” said Major Ron Busroe, National Community Relations and Development Secretary for The Salvation Army. “Thank you to our friends at Entenmann’s who are helping us bring attention to the history of The Salvation Army and the service the lassies provided many years ago. Today, The Salvation Army continues in its service of the great men and women who have served our country, in the programs it offers helping veterans across the country.”

About Entenmann’s Bakery
Founded in 1898, Entenmann’s® Bakery has over 100 sweet baked goods, including crumb cakes, donuts, chocolate chip cookies, and multi-grain cereal bars. Entenmann’s products are baked by the Bimbo Bakeries USA companies (BBU). BBU is a leader in the baking industries known for its category leading brands, innovative products, freshness and quality. Our team of more than 28,000 U.S. associates operates 75 manufacturing locations in the United States. 13,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Francisco®, Freihofer’s®, Heiner’s ®, Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®, Stroehmann®, Thomas’®, and Tia Rosa®.

More information about Bimbo Bakeries USA companies’ full line of products can be found at www.bimbobakeriesusa.com and www.entenmanns.com.

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.

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