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EPIC Global Media and USAID/Ghana announce television release of Ghana documentary and branding commercial
Vancouver, Canada, December 17, 2012 /PRNewswire/ — EPIC Global Media and United States Agency for International Development (USAID) announce the release of a documentary and branding commercial on Ghana. The productions, which are a part of the Ghana Multimedia Branding Campaign, will begin airing in December on Bloomberg Television and CNBC Europe, reaching a potential 250 million households in Europe, the Middle East, Africa and the USA. The campaign was produced by award winning, EPIC Global Media, in partnership with USAID and 16 other private and public sector companies in Ghana.
James Brown, Producer, said, “The overall mission of the campaign is to shift the international perception of Ghana…to build its brand and to inform potential investors, business partners, tourists and Diaspora about recent developments in this amazing country.”
The documentary and commercial showcase Ghana as a fast growing, democratic, stable and welcoming nation. According to the IMF, Ghana was the world’s fastest growing economy in 2011. This campaign comes on the heels of the nation’s sixth democratic election which took place earlier this month.
Updates on the Ghana Multimedia Branding Campaign are available at www.ghanaportrait.com. The project website offers free downloads of the productions for redistribution, as well as the opportunity for television stations to request broadcast quality tapes of the documentary for unrestricted use.
Partners in this non-profit initiative include: USAID/Ghana, Brand Ghana, Cirrus Oil Services, Ghana Free Zones Board, Ghana Ports and Harbour Authority, Ghana National Petroleum Corporation (GNPC), Ghana Tourism Authority, Golden Beach Hotels, IBM, Intercom Programming and Manufacturing Company (IPMC), National Information Technology Agency (NITA), The African Regent Hotel, The Ministry of Information, The Labadi Beach Hotel, Villa Monticello, Tullow Oil Ghana, and Volta River Authority.
The American people, through the U.S. Agency for International Development, have provided economic and humanitarian assistance worldwide for 50 years, and are active in Ghana in several sectors, including promoting economic competitiveness. To learn more about USAID’s programs visit: usaid.gov.
About EPIC Global Media:
EPIC Global Media, a creative agency specialized in television production, has specific expertise in country branding. Its productions have aired on CNBC Europe, Bloomberg, CNN, BBC and Discovery Channel. Awards won for past productions include: CINE, Telly, Communicator, REMI and Aurora awards. EPIC has extensive experience working in Africa, the Middle East, and North America. To learn more visit www.epicglobalmedia.com or email firstname.lastname@example.org.