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Keshia Holland, PANDORA
o: 410-309-0200
kholland@pandora.net

Heather Woolford, GKV
o: 410-234-2519 or m: 410-375-2334
heather.woolford@gkv.com

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The beauty of spring is in full bloom at PANDORA with the release of a new collection inspired by the oriental beauty of cherry blossoms, enchanted fairy tales, growing gardens and budding romance.
The beauty of spring is in full bloom at PANDORA with the release of a new collection inspired by the oriental beauty of cherry blossoms, enchanted fairy tales, growing gardens and budding romance.
Explore the ever-changing splendor of pink cherry blossoms set in sterling silver or 14k gold.
Explore the ever-changing splendor of pink cherry blossoms set in sterling silver or 14k gold.
Tap into your romantic side with whimsical fairy tale charms depicting a faraway castle, frog prince, enchanted mouse, fairy tale book or caged song bird.
Tap into your romantic side with whimsical fairy tale charms depicting a faraway castle, frog prince, enchanted mouse, fairy tale book or caged song bird.

PANDORA’s Newest Jewelry Collection Celebrates the Beauty, Enchantment and Romance of Spring

COLUMBIA, MD, March 12, 2013 /PRNewswire / — The beauty of spring is in full bloom at PANDORA with the release of new charms, rings, earrings and pendants inspired by the oriental beauty of cherry blossoms, enchanted fairy tales, growing gardens and budding romance.

Explore the ever-changing splendor of pink cherry blossoms set in sterling silver or 14k gold or tap into your romantic side with whimsical fairy tale charms depicting a faraway castle, frog prince, enchanted mouse, fairy tale book or caged song bird. As with all PANDORA pieces, each charm features a delicate and lovely level of detail such as a 14k gold crown placed on the frog prince or a 14k gold crown with a pink cubic zirconia on the bottom of the castle.

Gardens are planted and bloom during spring as evidenced by the watering can with a red and green enamel flower and a sweet strawberry charm or cherries clip which both feature red enamel accents. PANDORA also unveils an antique-looking hand fan, hair comb, scissors, and cheerleader megaphone, as well as a Mr. and Mrs. charm in response to consumer requests. The newest members of PANDORA’s animal-inspired charms include a lucky elephant, Scottie dog or Easter Bunny with a basket full of decorated eggs.

“The spring collection features dozens of options for each woman to create her own story book tale, accessorize with flowers that never wilt or show the world her majestic style,” said Angel Ilagan, Vice President, Marketing, PANDORA North America.

Bright, speckled Murano glass dangles add a vibrant pop of color to an existing bracelet or a chain necklace, and are available in pale shades of pink or a multi-colored mix of blue, green and purple hues. Women who prefer a classic gemstone like a pearl, can select from an elegant white cultured pearl stud earring set in 14k gold or a sterling silver French wire earring with a delicate pearl detail. The latter can be worn alone or combined with one or more hanging earring pendants.

Other themes conveyed in the spring collection include ring, earring and pendant jewelry inspired by the iconic PANDORA crown that appears above the “O” in the brand name, the love shared among families and sparkling open work charms.

Embrace the renewal and romance of spring by adding to or starting your PANDORA collection. The new spring pieces start at $35 in sterling silver. To view the new pieces or locate an authorized PANDORA retailer, visit www.pandora.net.

NOTE TO EDITORS: For more images, editors and reporters only can contact Heather Woolford (410-234-2519 or heather.woolford@gkv.com) or Keshia Holland (410-309-0200 or kholland@pandora.net).

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About PANDORA
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,300 locations, including approximately 900 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people worldwide, of whom more than 4,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA’s total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information about PANDORA, please visit www.pandoragroup.com.