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Media Contact:

Mike Grossman
SCC Public Relations
mgrossman@sccadv.com
312.222.7478

Allen Edmonds Rediscover America Sale to highlight Made in America products
Allen Edmonds Rediscover America Sale to highlight Made in America products
Allen Edmonds Rediscover America Sale to highlight Made in America products
Allen Edmonds Rediscover America Sale to highlight Made in America products
Allen Edmonds Rediscover America Sale to highlight Made in America products, including new apparel line
Allen Edmonds Rediscover America Sale to highlight Made in America products, including new apparel line
Allen Edmonds Rediscover America Sale is the company's largest sale of the year
Allen Edmonds Rediscover America Sale is the company's largest sale of the year

ALLEN EDMONDS CELEBRATES 91 YEARS OF AMERICAN MANUFACTURING WITH THEIR LARGEST SALE OF THE YEAR

The Rediscover America Sale offers customers the best prices of the year

PORT WASHINGTON, Wis, September 30, 2013 /PRNewswire/ — Allen Edmonds Corporation announces the start of their annual Rediscover America national sales event, the company’s largest sale of the year. In partnership with over 400 authorized dealers across America, Allen Edmonds is offering their best prices of the year on 13-featured shoes – in honor of the 13 original colonies.

This year marks the company’s celebration of 91 years as an American-made shoe and leather goods manufacturer.  While most companies have off-shored their entire production, Allen Edmonds has stayed committed to Wisconsin and the shores of Lake Michigan, creating over 300 jobs here in the U.S. The company also just opened its 45th U.S. retail location in Birmingham, Alabama.

“This event is about two things,” said Paul Grangaard, President and CEO at Allen Edmonds. “Thanking our loyal customers and friends for driving our recent business success, and celebrating 91 years of Made in the USA quality and craftsmanship. We’re proud to be doing our part in the comeback of great American manufacturing.”

The 13 styles will be offered at 20 – 30 percent off and will include classic best sellers and new styles of boots, lace-ups, slip-ons, leather soles and rubber-soled styles.  In addition, all Allen Edmonds branded shoes, apparel, belts, cedar products and accessories will be 14.92 percent off in honor of Columbus Day.

The Rediscover America sale prices will be offered in company owned retail stores, through participating Allen Edmonds dealers and at www.AllenEdmonds.com. The Rediscover America promotion starts September 30 and runs through the day after Columbus Day, October 15.

For more information or to request images, please contact Mike Grossman at mgrossman@sccadv.com or 312.222.7478.

About Allen Edmonds Corporation
Founded in 1922, Allen Edmonds Corporation is a privately held, U.S.-based retailer of premium men’s footwear, apparel, leather goods and accessories with a focus on American manufacturing. Allen Edmonds’ famous Goodyear welted shoes are handcrafted in Port Washington, WI using a 212-step production process. Consistent with the company’s heritage, Allen Edmonds remains committed to providing excellent products at exceptional value for style and quality conscience men worldwide. By partnering with like-minded US manufacturers, the company’s offering includes men’s clothing and accessory needs from head to toe. Allen Edmonds products are available at premier stores worldwide, including 45 company-owned Allen Edmonds stores across the United States, and online at AllenEdmonds.com.

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