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Media Contact:

Deb Pollack
805-320-9248
deb.pollack@carbonrev.com

Owner of Southern California BBI Autosport and Master Distributor for Carbon Revolution, Betim Berisha, demonstrates the light weight of the CR-9 ''one-piece'' carbon fiber wheel.omfort Revolution Dream Bliss 14'' Memory Foam Mattress
Owner of Southern California BBI Autosport and Master Distributor for Carbon Revolution, Betim Berisha, demonstrates the light weight of the CR-9 ''one-piece'' carbon fiber wheel.
New Master Distributor for Carbon Revolution, Rstrada Limited, shows the innovative CR-9 ''one-piece'' carbon fiber wheel, at its LA-area exotics tuner and customization house.
New Master Distributor for Carbon Revolution, Rstrada Limited, shows the innovative CR-9 ''one-piece'' carbon fiber wheel, at its LA-area exotics tuner and customization house.
Chris Granger (left), owner of Wheel Warehouse and newest master distributor for Carbon Revolution's award-winning light-weight CR-9 ''one-piece'' carbon fiber wheel, joins Bill Koenig of Carbon Rev.
Chris Granger (left), owner of Wheel Warehouse and newest master distributor for Carbon Revolution's award-winning light-weight CR-9 ''one-piece'' carbon fiber wheel, joins Bill Koenig of Carbon Rev.
World-class champion driver Kelly Collins track testing the unparalleled performance characteristics of Carbon Revolution’s ''one-piece'' carbon fiber CR-9 wheel at Chuckwalla Raceway.
World-class champion driver Kelly Collins track testing the unparalleled performance characteristics of Carbon Revolution’s ''one-piece'' carbon fiber CR-9 wheel at Chuckwalla Raceway.
Carbon Revolution's award-winning CR-9 ''one-piece'' carbon fiber wheels are now available in North America through three master distributors: BBI Autosports, Rstrada and Wheel Warehouse.
Carbon Revolution's award-winning CR-9 ''one-piece'' carbon fiber wheels are now available in North America through three master distributors: BBI Autosports, Rstrada and Wheel Warehouse.

AUSTRALIAN-BASED CARBON REVOLUTION SUCCESSFULLY OPENS NORTH AMERICAN CHANNELSTHREE SOUTHERN CALIFORNIA MASTER DISTRIBUTORS JOIN U.S. TEAM
AS SUPPLIERS OF WORLD’S FIRSTONE-PIECECARBON FIBER WHEEL

BBI Autosport, RSTRADA and Wheel Warehouse are First in Nation to Offer Carbon Revolution’s Cutting-Edge Wheel Technology. Weight Savings and Stronger Performance Specifically for Porsche 911, Lamborghini Gallardo, Audi R8 and BMW M3

MANHATTAN BEACH, Calif., January 10, 2013 /PRNewswire/ — Carbon Revolution, the Australian-based manufacturer of the world’s first “one-piece” carbon fiber wheel, has successfully launched into North America and has signed on three master distributors in the United States to further support its sales activities. Owners of performance-oriented vehicles now have the opportunity to gain unparalleled weight savings, increased fuel efficiency and greater performance in acceleration, braking, handling and steering from this step change technology.

Southern California-based tuner shops BBI Autosport and RSTRADA Limited, as well as national retail and wholesale wheel and tire store, Wheel Warehouse, will be the West Coast distributors offering Carbon Revolution’s award-winning CR-9 wheels. These partnerships expand the company’s growing global distribution force which now includes partnerships in Japan and Europe.

According to Jake Dingle, Chief Executive Officer for Carbon Revolution, North America has the potential to be the brand’s largest marketplace for enthusiast involvement. “We had a very successful introduction at this year’s SEMA show in Las Vegas, where our light weight wheels generated both astonishment and excitement,” said Dingle. “There is a huge drive right now toward light weighting and our wheels can offer a 40-50 percent weight reduction from OEM equivalents made from aluminum.” The wheels have been exceeding OEM standards and testing requirements in laboratories and on testing tracks around the world.

Dingle noted that the desire to be on the ground floor of innovation and new technology was the commonality that each of the three new master distributors shared in their commitment to Carbon Revolution. While each new distributor has its own unique audience, all are highly renowned and competitive within their own disciplines:

“By adding these three globally recognized distributors to our growing network, we are bringing a unique perspective and education process to the sale of our proprietary ‘one-piece’ carbon fiber wheels,” said Dingle. “Our growth in North America is contingent upon solid credibility and on continuing to innovate and maintain the leadership position with this technology. We intend to fill that role while offering as much support as we can to our growing family of distribution partners around the world.”

CR-9
The first patented Carbon Revolution wheel to enter the marketplace is the CR-9, a full one-piece carbon fiber product, designed with the use of sophisticated computational modeling techniques. “Throughout our ongoing research and testing, we’ve found a way to create a continuous fiber structure,” said Dingle.

“With the potential for 40 to 50 percent weight savings compared to conventional wheel technology, our wheels represent a unique step change in ride and handling technology. Unlike typical chassis modifications that may improve handling but degrade NVH, CR wheels offer no down side — we simultaneously improve vehicle performance in acceleration, braking, steering and handling while reducing noise and vibration,” says Brett Gass, Carbon Revolution’s Engineering Director and a recognized vehicle dynamics and ride and handling specialist.

Drawing on accepted automotive and aerospace manufacturing systems and tools to ensure optimal product performance, each wheel is put through rigorous dimensional checking and a full X-Ray CT scan before being coated with an aerospace coating system, resulting in a high grade automotive surface finish.

The wheels are initially being produced in sizes 19×8.5 (15.4lb) & 19×12 (17.9lb) and are designed to mount directly on Porsche 911, Lamborghini Gallardo and Audi R8 platforms. A broader range of fitments and sizes are now being developed for the CR-9 style and will be available over the coming months. All parts will be manufactured in Carbon Revolution’s Australian based production facility.

New sizes and fitments for various vehicles will be coming from Carbon Revolution early this year, the first of which will include BMW M3. Porsche center-lock fitments are currently being developed and validated through the company’s rigorous testing process. Carbon Revolution’s CR-9 wheels are now available through each of the above named Master Distributors, with current orders expected for arrival in early 2013.

About Carbon Revolution
Carbon Revolution, a privately owned Australian-based company and the global leader in carbon fiber wheel technology, is the exclusive designer and manufacturer of the patented “CR-9” – the world’s first one-piece carbon fiber wheel. The CR-9 exceeds global OEM performance requirements and industry standards while delivering significant fuel savings and emissions reductions due to weight savings of 40%-50% compared to aluminum wheels. With support from the Australian Government’s Green Car Innovation Fund (GCIF) Carbon Revolution manufactures this environmentally friendly technology through its R&D and Production facility at the Geelong Technology Precinct, within Deakin University near Melbourne, Australia.

The company will soon be producing at a rate of 3,000-6,000 wheels per year, with distribution worldwide and capabilities to reach up to 250,000 units as automation progresses. Carbon Revolution is comprised of leading engineers, scientists and industrialists, as well as R&D specialists from foremost aircraft manufacturers and composite manufacturing companies. For more information, please view www.carbonrev.com.

For further information, please contact Deb Pollack at 805-320-9248, or deb.pollack@carbonrev.com.

For Sales Information, contact Bill Koenig at 310.546.6000 or email info@carbonrev.com.

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