Rapid Response Team
Waggener Edstrom Worldwide
Bing.com to Host Largest Interactive State of the Union Experience in History; Opportunity for Americans to Share Their Views on the President’s Address
The Bing Pulse real-time online poll, in partnership with FOX News Channel, gives Americans an easy way to share their reactions to President Obama’s address at Bing.com/Politics.
REDMOND, Wash. — Feb. 11, 2013 /PRNewswire/ — For the millions of Americans waiting in anticipation for the president’s State of the Union address on Feb. 12 at 9 p.m. EST, Bing and FOX News Channel have partnered to launch the first-of-its-kind Bing Pulse online voting tool, which enables Americans to track and share opinions in real time during the president’s State of the Union speech. The Bing Pulse is part of a comprehensive State of the Union experience at Bing.com/Politics. The site provides a single destination for up-to-the-minute political news, expert information, real-time conversations and social sentiment on major policy issues.
The number of Americans who crave a more interactive political experience is growing, according to a recent Bing survey showing that nearly 75 percent of people identified themselves as active participants or observers in online political discussions.* Powered by Bing search technology and its unique social search experience, Bing’s State of the Union site is a nonpartisan online destination that was launched to meet this growing need for up-to-the-minute political information and second-screen experiences that are a great companion to political broadcasts.
Bing.com/Politics will keep people in the know from a vast number of news sources and social feeds, including a live stream of the State of the Union address, expert commentary, real-time social media sentiment tracking and more, such as the following:
- A live feed of President Obama’s State of the Union address at Bing.com/politics, including commentary from FOX News Channel political experts. FoxNews.com will also feature additional analysis and commentary including multiple live video streams along with photo galleries from the event. Viewers can log on at: http://www.foxnews.com/sotu.
- The Bing Pulse online poll, which will feature updated results every few seconds throughout the speech. Unlike typical polls, Bing Pulse will allow people to self-identify as male or female, register their party affiliation, and join the conversation. It will feature a live count of the number of “pulses,” or votes, along with a line graph of how users react to language and issues throughout the speech. Data will be split by gender and political affiliation.
- Real-time news results using the Bing news selector that helps people navigate the news by filtering coverage from left-leaning and right-leaning sources.
- Live sentiment analysis via Bing Beat, which will focus on real-time social sentiment across major issues, such as immigration, gun control and the fiscal cliff.
- Original videos of former President Jimmy Carter and former House Speaker Newt Gingrich offering commentary on the State of the Union address.
- A live feed of social conversations on Twitter so people can stay informed on what leading political pundits are saying about the speech.
“Bing.com/Politics is the best second-screen viewing companion for the State of the Union address,” said Mark Penn, corporate vice president, Microsoft. “Bing uniquely offers a holistic view of information, reaction and even sentiment during this key political moment in America. Our strategic partnership with FOX News Channel allows us to provide the data Americans want to see most, and Bing Pulse will set the bar for live polls of the modern age.”
Bing.com/Politics is the place to join the conversation and see another reason for people to choose Bing over Google.
Bing is the search engine from Microsoft. It was introduced in 2009 with a mission to empower people with knowledge — to answer any question and provide useful tools to help you best accomplish your goals, from the everyday to the extraordinary.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
* The Bing research was based on a survey by Impulse Research, an independent research company based in Los Angeles, Calif. The survey was conducted in October 2012 online with a random sample of 1,005 men and women, ages 18 to 34, who use the Internet for information on a regular basis — all members of the Impulse Research proprietary online panel. The Impulse Research proprietary online panel has been carefully selected to closely match U.S. population demographics, and the respondents are representative of American men and women, ages 18 to 34.
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*Videos not broadcast quality