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Simple® Skincare Partners with One of Hollywood’s Hottest New IT Girls – Actress Allison Williams – in her First Endorsement Deal

Fresh-Faced TV Actress Stars in New Simple® Skincare Marketing Campaign

Englewood Cliffs, NJ — February 7, 2013 — One of Hollywood’s hottest new IT Girls, actress Allison Williams, today launched her first big beauty deal with Simple®, a range of facial skincare products that is perfect even for sensitive skin. The new marketing campaign reveals how Williams relies on Simple products to counter the many factors that can trigger her sensitive skin, including make-up, weather and pollution. It also highlights Simple as a brand that knows what is left out is just as important as what is put in; none of the Simple products contain dyes, artificial perfumes or harsh irritants that can upset skin, just our purest possible ingredients for natural, healthy looking skin. The new television commercial debuts nationwide on February 11.

“As a longtime fan of Simple skincare, I was so excited when they approached me about becoming their brand ambassador,” said Williams. “I love that their products keep my skin healthy-looking, without irritating it, because Simple is made for sensitive skin, like mine.”

Sensitive skin is an issue for 58% of women1, just like Williams. Williams believes in the brand’s holistic approach to skincare and loves how Simple uses experts – the Simple Advisory Board – to educate women about the different factors including diet, fitness, and lifestyle that can affect skin health.

Women can visit the Simple Skincare Facebook page to learn more about Simple, meet the Simple Advisory Board experts, and learn new health and lifestyle tips for caring for skin. They can also view a quirky yet clever webisode about Williams and her skincare journey.

“We are thrilled to partner with Allison Williams on this ad campaign, which highlights the brand’s skincare expertise as well as the new additions to our 2013 product line,” said Rob Candelino, Vice President, Brand Building, Unilever Skincare. “The new products, like all Simple products, contain our purest possible ingredients for natural, healthy looking skin.”

None of the Simple products contain dyes, artificial perfumes or harsh irritants that can upset skin. All Simple products are designed to gently and effectively address sensitive skin needs and are pH balanced, dermatologist tested, non-comedogenic and hypoallergenic.

Williams made her first public appearance as the new Simple brand ambassador on February 6 at a New York City red carpet premiere for the documentary MAKERS: Women Who Make America, proudly presented by Simple, which will air on Tuesday, February 26 at 8 p.m. ET on PBS (check your local listings). The documentary shares the brand’s like-minded vision of celebrating women whose authenticity, ideals and pioneering spirit inspire others every day.

NEW Simple Products Now Available:

For more information on Simple Skincare, please visit www.SimpleSkincare.com or www.Facebook.com/SimpleSkincare. Visitors to the Facebook page can receive a coupon to try Simple.

About Simple® Skincare
Simple® is a complete range of facial skincare products perfect even for sensitive skin. The Simple® brand knows that what is left out is as important as what is put in when it comes to gentle, yet effective skincare. The complete Simple® range has 18 products, including cleansers, moisturizers, eye care, and wipes. All Simple® products have no dyes, artificial perfumes or harsh irritants that can upset skin and contain skin-loving ingredients and added vitamins for natural, healthy-looking skin. Simple® products are hypoallergenic, non-comedogenic and pH balanced. Simple® is sold in all mass retailers, drug stores, grocery stores and online for a suggested retail price of $5.00 – $13.00.

About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

About MAKERS
AOL Inc., a premier digital media company, and PBS the nation’s largest non-commercial media organization, together with Simple® facial skincare brand have partnered to bring to life MAKERS, a landmark digital video and broadcast experience, also available at MAKERS.com, that aims to become the largest collection of women’s stories ever captured on video. Simple® facial skincare brand is proud to bring “MAKERS: Women Who Make America,” to a national broadcast audience, a unique initiative that records the extraordinary impact women from all walks of life have made in America over the past 50 years.

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1Lieberman Research Worldwide, December 2010.

New 2013 Simple® skincare products
New 2013 Simple® skincare products
Actress Allison Williams on the set of her new television ad campaign as the face of Simple®, a range of facial skincare products that is perfect even for sensitive skin.
Actress Allison Williams on the set of her new television ad campaign as the face of Simple®, a range of facial skincare products that is perfect even for sensitive skin.
 Allison Williams attends the premiere of MAKERS: Women Who Make America, a documentary proudly presented by Simple®, in her first public appearance as the new face of the Simple® brand, a range of skincare products that is perfect even for sensitive skin
Allison Williams attends the premiere of MAKERS: Women Who Make America, a documentary proudly presented by Simple®, in her first public appearance as the new face of the Simple® brand, a range of skincare products that is perfect even for sensitive skin

Related Links

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MPEG4 Video

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Behind-the-scenes footage of Allison Williams on set of new Simple® Skincare ad campaign

Allison Williams & Friends: The U.S. Simple® Advisory Board