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Sears Auto Introduces the RoadHandler
Sears Auto Introduces the RoadHandler
RoadHandler Tires Come Complete with a 100,000 Mile Warranty
RoadHandler Tires Come Complete with a 100,000 Mile Warranty
RoadHandler Tires Are Designed to Have Outstanding Traction in Rain and Snow
RoadHandler Tires Are Designed to Have Outstanding Traction in Rain and Snow

SEARS AUTO CENTER BRINGS BACK ROADHANDLERTM TIRES

Long-Lasting RoadHandlerTM Tires Backed by Best-In-Class 100,000 Mile Warranty

HOFFMAN ESTATES, Ill. (Jan. 31, 2013) – A new generation of drivers can now experience the performance of RoadHandlerTM tires. Sears Auto Center announces the return of RoadHandler – a long-lasting, premium tire backed by a best-in-class 100,000 mile warranty.

“We brought back RoadHandler tires to give our customers a safe, dependable tire at an excellent value,” said Joe Finney, senior vice president and president, Sears Automotive. “After nearly a decade, we are excited to re-introduce the classic RoadHandler brand, exclusive to Sears.”

When a car is equipped with RoadHandler tires, the only thing to worry about is where to drive next. RoadHandler tires are:

Cris Carter, pro football analyst, former all-pro wide receiver and frequent traveler, recently tested the RoadHandler tires. “I spend a lot of time traveling for my career – analyzing and playing football – and I know the importance of having a set of reliable tires,” said Carter. “I think anyone can own the road, no matter the weather conditions, with RoadHandler.”
To view Carter’s reaction to his test drive, go to www.YouTube.com/SearsAuto.

With RoadHandler tires, anyone can ride easy knowing they have the full backing of Sears Auto Center’s automotive maintenance and repair services. With more than 775 stores around the nation serving customers seven days a week, Sears Auto Center provides hassle-free service wherever you need it.

“With a commitment to do what’s right every time, certified technicians, and the convenience of a national database that saves customer purchases and automotive maintenance history in our system, you can trust Sears Auto Center no matter which location you visit during your travels,” Finney added.

For RoadHandler tire sizes, availability and pricing, as well as more information on Sears Auto Center services, visit www.Sears.com/RoadHandler. For the latest Sears Auto Center news and promotions, “Like” the brand on Facebook and “Follow” it on Twitter.

Members of the SHOP YOUR WAYSM program can join the conversation about RoadHandler tires on www.shopyourway.com. From the Sears Auto page on SHOP YOUR WAY, Members can add their own hot products and participate in exclusive sweepstakes.

About Sears Auto Center
Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 775 locations nationwide offering a full array of passenger and light truck tires, including RoadHandlerTM, Michelin and Goodyear; DieHard® batteries, Craftsman® auto accessories and more. Sears has a long history as America’s trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears Holdings Corporation. For more information on Sears Auto Center please visit www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands’ End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation’s largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® “Corporate Commitment Award” for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings’ website at www.searsholdings.com. Twitter: @searsholdings | Facebook: http://www.facebook.com/SHCCareers.

Media Contacts:

Larry Costello
Sears Holdings
847-286-9036
Larry.Costello@searshc.com

Kasey Salt
Zeno Group for Sears
312-755-5462
Kasey.Salt@zenogroup.com

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