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NBC’s TODAY Joins Ad Council for “TODAY Takes Action,” a Weeklong Series Debut of Public Service Ads Featuring TODAY’s Anchors

New TV Ads Promote Fatherhood Involvement (Matt Lauer);
Hunger Prevention (Savannah Guthrie); Emergency Preparedness
(Al Roker); and Shelter Pet Adoption (Natalie Morales)

NEW YORK, February 11, 2013 /PRNewswire/ — Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption.  The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.

The weeklong series, called “TODAY Takes Action,” will feature an intimate look at each social issue, a behind-the-scenes “making of the PSA” segment showing the collaborative effort of the campaign development process, and the premiere of the highly produced PSAs created on behalf of the four award-winning campaigns:

The new PSAs are being distributed to NBC stations nationwide next week. The production costs for the PSAs have been provided by the Ad Council’s non-profit and federal government partners. NBC is also featuring content about the series on TODAY’s website.

“As you will see from the new TV spots, Matt, Savannah, Al and Natalie have a genuine commitment to the issues addressed by their PSAs and they enthusiastically gave us their valuable time, talent and hearts for the ads,” said Peggy Conlon, president and CEO of the Ad Council. “We know from our experience the incredible power of advertising to impact American lives, and I believe these PSAs will play a significant role in raising awareness of these critically important issues, while entertaining audiences.”

Since 1942, the Ad Council has been creating memorable campaigns aimed at improving the lives of the American people. Ad Council icons and slogans are woven into the very fabric of American culture. With campaigns ranging from "Loose Lips Sink Ships" to Smokey Bear’s "Only You Can Prevent Forest Fires," “Friends Don’t Let Friends Drive Drunk” and “A Mind is a Terrible Thing To Waste” – Ad Council PSAs have been raising awareness, inspiring action and saving lives for seventy years. Media partners generously donate $1.5 billion per year of advertising time and space to Ad Council campaigns, which would establish the organization among the top ten advertisers in the country.

Follow the Ad Council:
Ad Council website
Ad Council on Facebook
Ad Council on Twitter
Ad Council YouTube channel

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Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
Matt Lauer finds clever hiding places in a PSA that urges dads to become more involved in their kids’ lives.
In a new PSA directed by Joe Pytka, Savannah Guthrie invites audiences to join her in helping Americans throughout the country who are living with hunger.
In a new PSA directed by Joe Pytka, Savannah Guthrie invites audiences to join her in helping Americans throughout the country who are living with hunger.
In a new PSA directed by Joe Pytka, Savannah Guthrie invites audiences to join her in helping Americans throughout the country who are living with hunger.
In a new PSA directed by Joe Pytka, Savannah Guthrie invites audiences to join her in helping Americans throughout the country who are living with hunger.
In a new PSA directed by Joe Pytka, Savannah Guthrie invites audiences to join her in helping Americans throughout the country who are living with hunger.
In a new PSA directed by Joe Pytka, Savannah Guthrie invites audiences to join her in helping Americans throughout the country who are living with hunger.
In a new PSA directed by Joe Pytka, Savannah Guthrie invites audiences to join her in helping Americans throughout the country who are living with hunger.
In a new PSA directed by Joe Pytka, Savannah Guthrie invites audiences to join her in helping Americans throughout the country who are living with hunger.
America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
America’s most famous weatherman, Al Roker shows viewers how quickly the weather can change while giving a report in a new PSA about preparing in advance for emergencies.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.
Natalie Morales and her shelter dog Zara show audiences the close relationship you can have with a shelter pet in a new PSA.

MPEG-4 Video

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Matt Lauer – Fatherhood Involvement PSA
Al Roker – Emergency Preparedness PSA
Natalie Morales – Pet Adoption PSA
Savannah Guthrie – Hunger Prevention PSA


Related Links

TODAY.com/TODAYTakesAction
AdCouncil.org



#TODAYTakesAction

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