DOVE® Men+Care® Launches New Skin Care Range To Help Men Finally Care For Their Faces
Brand’s first face care line improves the quality of men’s skin, offering complete face grooming solution
ENGLEWOOD CLIFFS, NJ, February 5, 2013 – DOVE® Men+Care®, a Unilever men’s personal care brand, is launching a full line to help men finally care for their faces, and end the face torture guys endure as a result of poor grooming routines. Designed to care for men’s skin in three easy steps and offer a variety of solutions for different men’s skin types, the NEW Dove® Men+Care® Face Range includes: cleansing, shaving, post-shave and face care products. This is the brand’s first foray into face care products, following the success of the Dove® Men+Care® Body Wash and Deodorant/Antiperspirant lines.
“Men today have a great deal to care about, from their families to their careers, but they don’t always give their personal care the same level of attention,” said Rob Candelino, Vice President, Unilever Skincare. “Neglecting to properly cleanse and moisturize their skin, or doing so but using harsh products like regular soap, all contribute to a man’s face looking tired and feeling worn. New Dove® Men+Care® Face products seek to help men eliminate needless torture from their grooming routine and help put their best face forward when it matters most.”
Effective and Effortless
Research shows that half of US men acknowledge that as they get older, their skin needs more attention and takes longer to recover1. The Dove® MEN+CARE® Face Range was built on the brand’s heritage in cleansing, moisturization and care. It is clinically tested to deliver effective performance plus an extra level of care men need, and help him care for his skin in three easy steps:
- Step 1: Facial cleansing: effective cleansing PLUS fights skin dryness
- Step 2: Shaving: helps protect from irritation PLUS smooth skin feel
- Step 3: Face Care: absorbs quickly PLUS all-day hydration (OR)
Post Shave Balm: relieves irritation PLUS moisturizes skin
Putting Your Best Face Forward
Men are not caring for their faces. Nearly half of US men never use face wash (48%) or a face moisturizer (46%), despite the fact that six out of 10 US men in a relationship have said their partner has dropped hints or given them advice when it comes to their grooming routine2. The new Dove® Men+Care® Face Range was designed specifically for men with innovative technology to improve the quality of his skin, it includes:
- Facial Cleansing: gentle cleansing that uses DEFI technology to replenish lost moisture and fight skin dryness
- Shave Gel: unique formula helps prevents irritation and has a rich, creamy lather that foams quickly and is mild and gentle on the skin
- Post Shave Balm: contains Vitamin B5 which can instantly relieve irritation caused by shaving, and soothes skin
- Face Care: fast absorbing moisturization and non-greasy solution for all day hydration, with SPF 15
Solutions For Different Skin Types
The new Dove® Men+Care® Face Range was developed to tackle some of men’s most common skin issues, from dryness and shaving irritation to sensitivity and blocked pores. The collection offers a variety of specific solutions designed for men’s different skin types:
- Hydrate+: advanced protection for dry skin to ensure it feels smooth and cared for
- Sensitive+: dermatologist tested for soothing relief to reduce redness and shaving irritation
- Revitalize+: instantly revives tired skin with a light, refreshing formula and fragrance
Thanks to Dove® Men+Care® all men can take better care of their skin. For more information on the full line of new products visit www.dovemencare.com, Twitter.com/DoveMenCare, Facebook.com/DoveMenCare and www.youtube.com/dovemencareface
Total Men’s Skin Care
The Dove® Men+Care® line is built on the Dove® brand’s heritage in superior skincare. The new face range joins the existing brand collection of Body Washes, Deodorants and Antiperspirants. Dove® Men+Care® body washes have skin care built in and are clinically proven to fight skin dryness better than regular men’s body washes. They are the number one choice of dermatologists. The Dove® Men+Care® Deodorants and Antiperspirants are specifically designed to be tough on sweat, not on skin. The collection provides total underarm care with 48-hour odor and wetness protection, and has a unique formula that fights skin irritation.
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product3 , which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
1 Dove Men+Care US Grooming Report 2012
2 Dove Men+Care US Grooming Report 2012
3 AC Nielsen (2010)