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DOVE® Men+Care® Launches New Skin Care Range To Help Men Finally Care For Their Faces

Brand’s first face care line improves the quality of men’s skin, offering complete face grooming solution

ENGLEWOOD CLIFFS, NJ, February 5, 2013 – DOVE® Men+Care®, a Unilever men’s personal care brand, is launching a full line to help men finally care for their faces, and end the face torture guys endure as a result of poor grooming routines. Designed to care for men’s skin in three easy steps and offer a variety of solutions for different men’s skin types, the NEW Dove® Men+Care® Face Range includes: cleansing, shaving, post-shave and face care products. This is the brand’s first foray into face care products, following the success of the Dove® Men+Care® Body Wash and Deodorant/Antiperspirant lines.

“Men today have a great deal to care about, from their families to their careers, but they don’t always give their personal care the same level of attention,” said Rob Candelino, Vice President, Unilever Skincare. “Neglecting to properly cleanse and moisturize their skin, or doing so but using harsh products like regular soap, all contribute to a man’s face looking tired and feeling worn. New Dove® Men+Care® Face products seek to help men eliminate needless torture from their grooming routine and help put their best face forward when it matters most.”

Effective and Effortless
Research shows that half of US men acknowledge that as they get older, their skin needs more attention and takes longer to recover1. The Dove® MEN+CARE® Face Range was built on the brand’s heritage in cleansing, moisturization and care. It is clinically tested to deliver effective performance plus an extra level of care men need, and help him care for his skin in three easy steps:

Putting Your Best Face Forward
Men are not caring for their faces. Nearly half of US men never use face wash (48%) or a face moisturizer (46%), despite the fact that six out of 10 US men in a relationship have said their partner has dropped hints or given them advice when it comes to their grooming routine2. The new Dove® Men+Care® Face Range was designed specifically for men with innovative technology to improve the quality of his skin, it includes:

Solutions For Different Skin Types
The new Dove® Men+Care® Face Range was developed to tackle some of men’s most common skin issues, from dryness and shaving irritation to sensitivity and blocked pores. The collection offers a variety of specific solutions designed for men’s different skin types:

Thanks to Dove® Men+Care® all men can take better care of their skin. For more information on the full line of new products visit www.dovemencare.com, Twitter.com/DoveMenCare, Facebook.com/DoveMenCare and www.youtube.com/dovemencareface

Total Men’s Skin Care
The Dove® Men+Care® line is built on the Dove® brand’s heritage in superior skincare. The new face range joins the existing brand collection of Body Washes, Deodorants and Antiperspirants. Dove® Men+Care® body washes have skin care built in and are clinically proven to fight skin dryness better than regular men’s body washes. They are the number one choice of dermatologists. The Dove® Men+Care® Deodorants and Antiperspirants are specifically designed to be tough on sweat, not on skin. The collection provides total underarm care with 48-hour odor and wetness protection, and has a unique formula that fights skin irritation.

About Dove
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product3 , which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.

About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

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1 Dove Men+Care US Grooming Report 2012
2 Dove Men+Care US Grooming Report 2012
3 AC Nielsen (2010)

The NEW DOVE® MEN+CARE® Face Range includes products across four grooming categories: cleansing, shave, post-shave and face care.
The NEW DOVE® MEN+CARE® Face Range includes products across four grooming categories: cleansing, shave, post-shave and face care.
NEW DOVE®MEN+CARE® Face Wash offers effective cleansing and fights skin dryness. Available in Hydrate+ and  Sensitive+
NEW DOVE®MEN+CARE® Face Wash offers effective cleansing and fights skin dryness. Available in Hydrate+ and Sensitive+
NEW DOVE®MEN+CARE® Post Shave Balm instantly helps relieve irritation caused by shaving and soothes skin. Available in Hydrate+ and  Sensitve+
NEW DOVE®MEN+CARE® Post Shave Balm instantly helps relieve irritation caused by shaving and soothes skin. Available in Hydrate+ and Sensitve+
NEW DOVE®MEN+CARE® Shave Gel helps protect from irritation and offers a smooth skin feel. Available in Hydrate+ and  Sensitive+
NEW DOVE®MEN+CARE® Shave Gel helps protect from irritation and offers a smooth skin feel. Available in Hydrate+ and Sensitive+
NEW DOVE® MEN+CARE® Face Lotion provides fast absorbing moisturization for all day hydration. Available in Hydrate+ (with SPF 15), Sensitive+, and Revitalize+
NEW DOVE® MEN+CARE® Face Lotion provides fast absorbing moisturization for all day hydration. Available in Hydrate+ (with SPF 15), Sensitive+, and Revitalize+

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