Bath & Body Works to provide Anti-Bacterial Products at Mercedes-Benz Fashion Week
New York, New York, February 7, 2013 /PRNewswire/ — We won’t know what’s in store for Fall 2013 for a couple of days, but we do know what’s not in fashion: coughing and sneezing. New York’s fashionistas are taking every precaution to fend off the flu in anticipation of fashion’s biggest moment: Mercedes-Benz Fashion Week. In order to ensure that attendees stay healthy without sacrificing style, IMG Fashion, producers of the event, have tapped Bath & Body Works to provide their anti-bacterial line of products during this seasons shows and events.
According to a recent New York Times article entitled “Illness Walks the Runway,” flu is a rising concern in fashionable circles. The article reveals, “While keeping the world trendy has its hazards, fashionistas have developed stylish tactics to avoid getting the bug.” One of the key weapons in the fashionistas arsenal this Mercedes-Benz Fashion Week? Bath & Body Works Anti-Bacterial Hand Soaps and Hand Sanitizing Gels.
Delivering serious germ-fighting power in chic scents and stylish packaging, Bath & Body Works’ anti-bacterial essentials promise to be the ultimate accessory at Mercedes-Benz Fashion Week. Each of the bathrooms will feature a custom soap bar with an array of anti-bacterial soaps and sanitizers in luxe fragrances, ensuring that only the trends are catching—not the germs. Attendees will be able to stock up on PocketBac Sanitizing Hand Gels, Bath & Body Works’ ultra-portable, coveted sanitizers, for instant germ-fighting wherever the hectic week of shows finds them. Bath & Body Works is also outfitting glam squads back-stage with Anti-bacterial soaps and sanitizers, keeping models, makeup artists and hair stylists germ-free.
From the backstage to the front row, from the Event to the after-parties, Bath & Body Works is keeping hands healthy—ensuring that fashionistas spread love, not germs.