Boomers Are Rediscovering the Great American Road Trip and Leaving Kids Behind, New Survey Shows
Homewood Suites by Hilton Survey Reveals AARP Members Using AARPdiscounts.com Prefer Kid-Free Weekend Driving Trips
On the Road Again and Again
The AARP member survey for Homewood Suites shows baby boomers prefer travel within North America and driving to reach those destinations. 61 percent of respondents are primarily traveling throughout the continental United States and Canada, with 40 percent choosing to drive to their destination, versus only 28 percent that indicated a preference for airline travel.
Similarly, 67 percent of baby boomers polled would rather use their leisure travel budgets, which for 80 percent of respondents averaged $3,000 annually, for shorter, more frequent trips.
"This survey is consistent with what our members have been telling us --- that travel is important to them. We know that our members take a couple of trips a year and stay for about a week, what we call the everyday life travel, traveling short distances to visit family and friends, and they look for the amenities they are used to at home," said Dave Austin, vice president of marketing services, AARP Services Inc.
Goodbye Backpacks: Hello Roomy Suites
Many baby boomers started traveling at a young age, often with just their thumbs and a backpack. But as they embark on their next adventures, the vast majority of AARP members surveyed (72 percent) are looking for a large, comfy hotel room to return to after a long day of travel. Furthermore, 60 percent of these both budget- and health- conscience baby boomers are choosing hotels that package valued amenities, like internet, breakfast and grocery shopping services, into one bundled price.
"We know this segment seeks out value, ample space and comfort when selecting a hotel," said Christian Kuhn, vice president of marketing, Homewood Suites by Hilton. "Whether joining us for an extended stay vacation or for one night in their journeys, baby boomers feel at home with our suites and amenities."
Good Reviews Prompt Boomers to Get Up and Go!
When asked about travel companions, the majority of baby boomers (77 percent) indicated a preference to vacation with just their spouse or partner. This choice to leave the children (and grandchildren) behind also seems to have prompted more last minute travel. Over half of the survey respondents said they spend less than two months planning for a trip.
Not only are baby boomers spontaneous, they are also a travel audience increasingly in tune with technology. 83 percent of AARP members polled in the survey seek out online customer ratings, and 93 percent of these respondents say their travel decisions are influenced by review sites.
"We work closely with industry brands like Homewood Suites to raise awareness of AARP members' travel preferences. We hope this research will improve the 50+ travelers' vacation experiences by informing the industry to be more prepared to meet their unique requirements," commented Austin.
Full survey results are available on the Homewood Suites Media Center at news.homewoodsuites.com.
Members of AARP can search destinations and take advantage of discounts of up to 10 percent off the best available rate at Homewood Suites' more than 300 locations throughout the United States and Canada by visiting www.homewoodsuites.com.
About Homewood Suites by Hilton™
Homewood Suites by Hilton is an upscale, all-suite, residential-style hotel with more than 300 hotels open in the United States, Mexico and Canada. Voted "Top Extended-Stay" hotel by J.D. Power and Associates, Homewood Suites by Hilton is the first choice for guests seeking comfortable, home-like accommodations when traveling for an extended stay. Beyond its spacious suites, which feature separate living and sleeping areas, and fully equipped kitchens with full sized refrigerators, additional value-driven amenities include: complimentary Internet, a daily full-hot breakfast, and healthy, delicious evening meals with drinks every Monday-Thursday. The brand is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information, please visit www.homewoodsuites.com.
*Service of alcohol subject to state and local laws. Must be of legal drinking age.
**Guest pays for groceries. Other restrictions apply.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with more than 665,000 rooms in 90 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors™. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
About AARP Services, Inc.
Established in 1999, AARP Services, Inc. is a wholly owned taxable subsidiary of AARP. AARP Services, Inc. manages provider relationships and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to more than 37 million AARP members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services; legal services;. AARP Services, Inc. also engages in new product development activities for AARP and provides certain consulting services to outside companies.