Star Wars Striderite

STAR WARS BY STRIDE RITE® TRILOGY OF THE LIGHTS COLLECTION OFFERS UNIQUE LIGHT-UP TECHNOLOGY

Stride Rite leads the way in light-up footwear innovation

(Lexington, Mass.) February 14, 2013 /PRNewswire/ — Stride Rite®, the leader in premium children’s footwear, today announced the introduction of its Star Wars by Stride Rite® Trilogy of the Lights, an epic collection of sneakers with unique light-up technology only available through the innovation of Stride Rite.

The collection features three sneaker styles inspired by Star Wars characters and lore, each with its own unique light-up technology.

The Star Wars by Stride Rite Trilogy of the Lights campaign is illustrated in two fifteen-second commercials airing in February on Cartoon Network and Disney XD. The imagination-inspired commercials show mini-Jedi Knights gliding into their Star Wars shoes and transporting themselves into the never-ending battle between the light and dark side of the Force.

Star Wars younglings are sure to love these new shoes that will bring these exciting characters and the Star Wars story to life. At Stride Rite, we strive to offer designs and technology that inspire children’s imagination and encourages them to play,” said Sharon John, president of Stride Rite Children’s Group. “That’s why we are so proud to be offering Star Wars-inspired footwear for children. We know how beloved these characters and stories are, and are excited to bring them to life through our shoes.”

The Star Wars by Stride Rite Trilogy of the Lights sneakers range from $56 to $59, and are currently available in Stride Rite retail stores, online at www.striderite.com, as well as Nordstrom. Visit www.striderite.com to find a location near you.

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About Stride Rite Children’s Group
The Stride Rite Children’s Group, part of the Performance + Lifestyle Group of Wolverine World Wide, Inc., markets leading brands of premium children’s footwear in the United States, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through our sole commitment to “Kid-RITE” innovation, quality, health and style, Stride Rite Children’s Group’s mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.com to learn more.

Media Contacts:
Stride Rite: Malinda Freitas, malinda.freitas@wwwinc.com, 617-824-6231
RF|Binder: Melanie Anenberg, striderite@rfbinder.com, 212-994-7606

Lucasfilm, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

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