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JOHN FRIEDA® HAIR CARE EXPERTS SET THE TONE AT NEW YORK FASHION WEEK CREATING SIGNATURE STYLES AT ZAC POSEN AND RODARTE

New York, NY, February 25, 2013 /PRNewswire/ — This season, the runways were dominated by undone, effortless hair looks. Top stylists relied on John Frieda® Hair Care products to set the trends at Zac Posen and Rodarte, masterminding modern, chic styles that blended loose, messy effects with polish. To complement Posen’s textured runway styles, John Frieda® Global Creative Consultant Luigi Morenu envisioned a contemporary take on the classic chignon, using John Frieda® Luxurious Volume formulas to modernize the look with loose, crimped pieces. Stylist Odile Gilbert completed the punk princess fantasy at Rodarte, using John Frieda® Frizz-Ease® products to create tousled waves accented by connected side braids and a headband of barbed wire.

ZAC POSENFALL 2013

THE STYLIST: John Frieda® Global Creative Consultant Luigi Murenu

THE LOOK: A glam, deconstructed chignon

HOW TO:

RODARTEFALL 2013

THE STYLIST: Odile Gilbert

THE LOOK: Rocker princess with a cool, “undone” texture

HOW TO:

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants/deodorants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®, Precision Foam Colour and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

Luigi Murenu for John Frieda at Zac Posen, New York Fashion Week Fall 2013
Luigi Murenu for John Frieda at Zac Posen, New York Fashion Week Fall 2013
Luigi Murenu for John Frieda at Zac Posen, New York Fashion Week Fall 2013
Luigi Murenu for John Frieda at Zac Posen, New York Fashion Week Fall 2013
Odile Gilbert for John Frieda at Rodarte, New York Fashion Week Fall 2013
Odile Gilbert for John Frieda at Rodarte, New York Fashion Week Fall 2013
Odile Gilbert for John Frieda at Rodarte, New York Fashion Week Fall 2013
Odile Gilbert for John Frieda at Rodarte, New York Fashion Week Fall 2013
John Frieda Luxurious Volume All-Day Hold Hairspray
John Frieda Luxurious Volume All-Day Hold Hairspray
John Frieda Luxurious Volume Volume Building Mousse
John Frieda Luxurious Volume Volume Building Mousse
John Frieda Frizz-Ease Curl Reviver Mousse
John Frieda Frizz-Ease Curl Reviver Mousse
John Frieda Frizz-Ease Moisture Barrier Firm Hold Hairspray
John Frieda Frizz-Ease Moisture Barrier Firm Hold Hairspray

Related Links

JohnFrieda.com