HEIDI KLUM INVITES WOMEN TO TAKE THE CLEAR 7 DAY SCALP & HAIR CHALLENGE FOR STRONGER, MORE BEAUTIFUL HAIR1
Klum Shares Her New Secret to Achieving Stronger, More Beautiful Hair in Just 7 Days, Guaranteed2
NEW YORK (February 21, 2013) — Superstar model, producer, television host and designer Heidi Klum unveiled her secret to strong, beautiful hair last year with the launch of CLEAR SCALP & HAIR BEAUTY THERAPY™, and is now asking women everywhere to join her in the 7 Day Scalp & Hair Challenge for stronger, more beautiful hair in 7 days1.
From frequent red carpet appearances to countless hours on set at photo shoots, Klum goes through rigorous daily styling that really takes a toll on her scalp and hair. To nourish her scalp for stronger, more beautiful hair, and to gear up for her next big event, Klum turned to the 7 Day Scalp & Hair Challenge. As part of the challenge, Klum is using CLEAR SCALP & HAIR BEAUTY THERAPY™ shampoo and conditioner daily before styling.
“In addition to daily styling, my hair is colored often which is tough on my scalp and hair,” said Klum. “After using the CLEAR SCALP & HAIR BEAUTY THERAPY™ Damage & Color Repair shampoo and conditioner for seven days, my scalp and hair is nourished and strong, so I can create great styles. Because of these amazing results, I’m asking women everywhere to join me in the 7 Day Scalp & Hair Challenge, so they can experience it for themselves.”
7 Day Scalp & Hair Challenge
To take the 7 Day Scalp & Hair Challenge, use CLEAR SCALP & HAIR BEAUTY THERAPY™ nourishing shampoo and conditioner for one week to see stronger, more beautiful hair or your money back, guaranteed2. Visit Clear Hair Care on Facebook to join Klum in the 7 Day Scalp & Hair Challenge, share how CLEAR gave you stronger, more beautiful hair in just 7 days and enter for one of seven chances to win* $500 toward your next best night ever.
“Just like we moisturize and take care of our skin, our scalp needs to be nourished too,” said hair care expert and CLEAR SCALP & HAIR THERAPY™ Celebrity Stylist Jen Atkin. “The CLEAR shampoos and conditioners are formulated to work at the scalp where it matters most. After all, a well-nourished scalp is the foundation for strong, beautiful hair. It’s important that women take the 7 Day Challenge to see the results for themselves.”
A Breakthrough Approach
For years, women have been working at the ends of hair, rather than the foundation – the scalp. 99 percent of hair’s natural strength and beauty comes from the scalp. CLEAR SCALP & HAIR BEAUTY THERAPY™ nourishes the scalp and creates the right foundation for strong, beautiful hair from root to tip.
CLEAR SCALP & HAIR BEAUTY THERAPY™ is infused with Nutrium 10™, a rich blend of vitamins and nutrients. The nourishing shampoos and conditioners are clinically proven to help restore scalp’s natural moisture balance3.
CLEAR SCALP & HAIR BEAUTY THERAPY™ shampoos and conditioners are available in six customized ranges to address various hair and scalp needs for women including: Total Care, Damage & Color Repair, Frizz Control, Volumizing Root Boost, Strong Lengths and Moisturizing Dry Scalp. The line also includes an anti-dandruff shampoo, Complete Care. This month CLEAR SCALP & HAIR BEAUTY THERAPY™ is also introducing two new scalp and hair treatments – Damage & Color Repair 7 Day Intensive Treatment Tubes and Damage & Color Repair Deep Nourishing Treatment Mask. The products are available at mass retailers, select drugstores and supermarkets nationwide.
For more information and to take the challenge:
Visit www.Facebook.com/clearhaircare and follow us at Twitter.com/clearhair and Pinterest.com/Clearhaircare
*About the Sweepstakes:
No purchase necessary. Void where prohibited. CLEAR Scalp and Hair Beauty Therapy™ 7 Day Challenge is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 p.m. ET on 1/28/13 & ends 11:59 p.m. ET on 3/17/13. Click here for official rules.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.
Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.
1 Less breakage when combing vs. non-conditioning shampoo
2 Offer valid on CLEAR SCALP & HAIR BEAUTY THERAPY™ 12.9oz and 12.7oz shampoos and conditioners only. Not valid on treatments or CLEAR MEN SCALP THERAPY™ products.
3 When using shampoo and conditioner
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