Media Contact:

Elissa Tyrrell
A/Executive Manager
Media & Public Relations
P: +61 (2) 9931 1426
M +61 (0) 421 130 440
Elissa.tyrrell@dnsw.com.au

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Experience Sydney’s BridgeClimb in 360° first person.
Experience Sydney’s BridgeClimb in 360° first person.
Experience Sydney’s Palm Beach with a 360° view controlled by you.
Experience Sydney’s Palm Beach with a 360° view controlled by you.
See Sydney like never before – in 360°
See Sydney like never before – in 360°

Experience Sydney in 360o: Put yourself in the picture like never before Launch of Australia’s first 360o Digital Tourist Experience

SYDNEY, AUSTRALIA, February 21, 2013 /PRNewswire/ — Surf Bondi Beach and kayak Sydney Harbour without getting wet? Fly a helicopter over Sydney Harbour without leaving the ground? Sounds impossible… but thanks to innovative new 360o video developed and launched today by Destination NSW it’s a reality. In an Australian tourism first, visitors can now participate in iconic Sydney experiences before they leave, providing inspiration to book their next trip and turn the digital experience into a real one.

The panoramic 360o videos which can be accessed via Sydney.com/sydney360o are completely interactive allowing the user to jump into the pilot’s seat and drive their own 360o experience. An aerial video of Hunter Valley Wine Region is also available. Destination NSW CEO Sandra Chipchase said the 360o digital content was created to capture Sydney like it’s never been seen before.

“The 360o tools are a fantastic new digital innovation that will give visitors a taste of what’s in store when they visit Sydney and NSW, and get them excited and motivated about booking their trip – whether it’s to visit friends and family, attend a convention, go backpacking or have a holiday,” she said.

“Destination NSW continues to focus on digital innovation and is the first tourism organisation in Australia to launch such comprehensive 360o aerial and first person video content. This ensures we remain the industry leader; and an innovator in destination, tourism and event promotion”.

For the ultimate first-hand experience, the 360o first person videos allow users to literally “put their face in the picture” so it feels like they’re actually climbing Sydney Harbour Bridge, surfing Bondi Beach, kayaking Sydney Harbour or interacting with animals at Taronga Zoo. Plus for ultimate bragging rights, the videos can be shared with friends, fans and followers through Facebook.

Highlights of Sydney 360o includes:

Sydney 360o is available to view at www.sydney.com/sydney360