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Stacie Bright/Unilever
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DOVE® MEN+CARE LAUNCHES NEW RANGE OF FORTIFYING SHAMPOOS TO HELP MEN SAY GOODBYE TO DULL AND THIN HAIR

Specifically Designed For Men, NEW Dove® Men+Care Hair Line Proven To Make Hair Three Times Stronger1

ENGLEWOOD CLIFFS, NJ, February 27, 2013 — Men’s everyday activities can take a toll on their hair, stripping it of vigor and strength. Built on the success of the Dove® Men+Care collection of Body Washes, Deodorants, and Antiperspirants, the Unilever men’s personal care brand is launching a new hair category. This is the brand’s first range of shampoos designed to meet men’s specific needs and includes Shampoos and 2-in-1 Shampoo + Conditioners that are proven to make his hair three times stronger1.

Research shows that 90% of men use shampoo in the shower, but only 5% use a shampoo designed to meet men’s specific hair care needs2. The NEW Dove® Men+Care Hair line provides the ultimate care for men’s grooming routines with four variants of fortifying Shampoos and 2-in-1 Shampoo + Conditioners. The range is designed to address men’s top concerns, including dandruff, a sensitive scalp and thin or oily hair, and help keep their hair resilient, healthy-looking and strong.

Men Can Have Great Hair Days, Too
Men can now have the best of both worlds with new 2-in-1 Shampoo + Conditioners that are designed to clean and condition in one step, without leaving build-up or weighing hair down. The NEW Dove® Men+Care Hair products, infused with MICROMOISTURE SERUM, man-proof and strengthen hair1. The line uses innovative technology to improve the quality of men’s hair and address their most common concerns:

“Our brand is on a mission to give men simple, yet effective, ways to care for their hair, because whether it’s being tugged at while giving their child a piggy back ride, or suffocated by a favorite hat, men’s hair tends to lose resilience over the years,” said David Rubin, VP of Hair, Unilever. “Men want thick, strong hair, but want to use as few products as possible. The NEW Dove® Men+Care Hair line offers a range of solutions and 2-in-1s to make grooming easy and keep hair healthy-looking.”

The NEW Dove® Men+Care Hair line is built on a strong brand heritage of providing the ultimate care. Thanks to NEW Dove® Men+Care Hair products, men can finally say goodbye to dull and thin hair. Learn more about Dove® Men+Care and the full line of new products online, visit www.dovemencare.com, visit Dove® Men+Care on Facebook (Facebook.com/DoveMenCareUS) or follow Dove® Men+Care on Twitter (@DoveMenCare).

About Dove
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product1, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove® Men+Care is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores1. AC Nielsen (2010)

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.

1 Amount of breakage when compared to a non-conditioning shampoo

2 AC Nielsen (2010)

3 Thicker and fuller looking due to volume vs. flat, limp hair

NEW DOVE® MEN+CARE™ Hair Care includes a range of fortifying shampoos to meet men’s specific needs.
NEW DOVE® MEN+CARE™ Hair Care includes a range of fortifying shampoos to meet men’s specific needs.
NEW DOVE® MEN+CARE™ Fresh Clean Fortifying 2-in-1 is fortified with menthol and infused with caffeine to provide deep clean and refreshment.
NEW DOVE® MEN+CARE™ Fresh Clean Fortifying 2-in-1 is fortified with menthol and infused with caffeine to provide deep clean and refreshment.
NEW DOVE® MEN+CARE™ Thickening Fortifying Shampoo is formulated with caffeine and calcium to make men’s hair look and feel thick.
NEW DOVE® MEN+CARE™ Thickening Fortifying Shampoo is formulated with caffeine and calcium to make men’s hair look and feel thick.
NEW DOVE® MEN+CARE™ Sensitive Scalp Fortifying 2-in-1gently cleanses the scalp while conditioning the hair.
NEW DOVE® MEN+CARE™ Sensitive Scalp Fortifying 2-in-1gently cleanses the scalp while conditioning the hair.
NEW DOVE® MEN+CARE™ Antidandruff Fortifying Shampoo is developed with Pyrithione Zinc to help eliminate flakes and improve scalp health.
NEW DOVE® MEN+CARE™ Antidandruff Fortifying Shampoo is developed with Pyrithione Zinc to help eliminate flakes and improve scalp health.

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Dovemencare.com

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