CARLY RAE JEPSEN ‘HITS THE SHOWER’ WITH GÜDTM
Go Behind The Scenes Of Carly’s New Print Ad For güd™
New York, New York—February 22, 2013 /PRNewswire/ — güdTM, the millennial natural personal care brand from Burt’s Bees, has joined forces with multi-platinum, GRAMMY® nominated singer/songwriter Carly Rae Jepsen. As the brand’s first spokeswoman, Carly glammed-up to shoot her new print ad that takes place in a dream shower turned recording booth. Jepsen belts out her favorite tunes while indulging in the energizing hair and body care products in güd’s new Red Ruby GroovyTM line.The print ad will appear in May issues of leading fashion, beauty and lifestyle publications such as Glamour, Allure, and Cosmopolitan.
“I spent the day getting dolled-up in a little bit of old school fashion and playing with some amazing products,” says Carly of the experience. Behind the scenes, Carly dished about her new single, “Tonight I’m Getting Over You,” which launches today with a video premiere on VEVO.
When güd was searching for the embodiment of the brand, Carly was an obvious choice. Her high energy, sing-along sound which is self-described as “flower-child pop” is a perfect match for güd’s mash-up of indulgent fragrances and natural* formulas with names like Orange PetaloozaTM and Pearanormal ActivityTM.
“To be able to use a brand that you know has natural ingredients but also smells scrumptious is the best of both worlds,” says Carly. “I love these products because I know I can count on them, they’re good for me, and make me feel beautiful.” Fans can visit www.facebook.com/gud to receive a special “güdee” from Carly.
about güdTM: From the imagination of Burt’s Bees comes güd, a fresh and fragrant approach to natural beauty created for the millennial woman. Natural* formulas combine with indulgent experiences, because life shouldn’t be a compromise between doing the right thing and having fun. The collection includes thirty-six SKUs spanning body and hair care across five scent experiences: Orange PetaloozaTM, Vanilla FlameTM, Floral CherrynovaTM, Pearanormal ActivityTM, and now Red Ruby GroovyTM. Just like Burt’s Bees® products, güdTM products are free of parabens, phthalates, petrochemicals and are never tested on animals. Packages are 25% postconsumer recycled. Find güd on Twitter @güdhappens, on www.facebook.com/güd or on www.güdhappens.com or at select grocery, drug and mass retailers.
*Made with approximately 97% natural ingredients
about Carly Rae Jepsen:
Canadian singer/songwriter and breakout pop sensation Carly Rae Jepsen has taken America by storm after bursting onto the scene in the US with her hit single “Call Me Maybe.” Unforgettably catchy, the hit song which she co-wrote quickly rose to the No. 1 spot on the Billboard Hot 100 chart where it remained for nine consecutive weeks. Certified quintuple-platinum in Jepsen’s native Canada the track is also an international sensation, climbing to No. 1 on the iTunes Singles charts in over 47 countries while the official video is rapidly approaching 400 million views on YouTube while the song has sold over 10 million singles worldwide to date. Follow up platinum single “Good Time,” a duet with Owl City, climbed to No. 3 on the Pop Chart, while the video has racked up over 77 million YouTube views. Jepsen released her debut album Kiss on September 18th via 604 Records/Schoolboy Records/Interscope Records along with her latest single "This Kiss”. Billboard recently named Jepsen it’s “Rising Star” at the 2012 Billboard Women In Music Awards- and won the 2012 American Music Award for Best New Artist. Carly received two 2012 GRAMMY nominations for Best Pop Solo Performance and Song of the Year. This month Jepsen will release the video for her new single “Tonight I’m Getting Over You” and continue to tour as a special guest on Justin Bieber’s headlining ‘Believe’ tour of North America and Europe.