First PR Newswire Event in Milan

MILAN, May 2, 2013 /PRNewswire/ — Italy is famous for being ahead of the game when it comes to delicious food, sunny weather and beautiful landscapes. Now PR agencies are also moving ahead, as they realise that looking beyond traditional distribution methods can open up the international visibility of their brands. This is why, on 16 April 2013, PR Newswire, in association with the main Italian PR association Assorel, held their first ever event in Italy.

Set in the lavish location of the Sala dell’Incantesimo room in the Chateau Monfort hotel, in the heart of Milan, the event gathered a high number of PR representatives eager to soak up new, improved PR techniques to make their mark internationally.

PR Newswire’s Business Development Manager Simona Turla and Press Release Editor Manuela Calascibetta explained how a wire distribution is a much more effective method to distribute news and press releases compared to the traditional email distribution. With the company’s expertise and solid reputation in the international market, PR Newswire can guarantee a much higher pick-up and reach to the relevant destinations.

“We are very happy to have had the opportunity to work with an experienced partner such as PR Newswire”, Dr Alessandro Costella, General Director at Assorel, said. He added, “The high turnout of attendees strongly proved an interest for the services offered by the company, particularly when brands decide to look at their international business.”

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services that enable marketers, corporate communicators, sustainability officers, investor relations officers and many more to leverage content to connect and engage with their target audiences globally, and drive demand across all channels.

About Assorel

Assorel (Associazione italiana delle Agenzie di Relazioni Pubbliche) is the Italian association for PR Agencies and represents the most important Italian and international and companies in the industry.

For more information, please contact:
Simona Turla
Business Development Manager
PR Newswire Europe
simona.turla@prnewswire.co.uk

Manuela Calascibetta
Press Release Editor
PR Newswire Europe
manuela.calascibetta@prnewswire.co.uk