New Orangina-Schweppes “P’tit Oasis” Launched in Ecolean’s Lightweight Package

HELSINGBORG, Sweden, May 23, 2013 /PRNewswire/ — Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic caters to Oasis’ target group—kids and teenagers.

As the FMCG market becomes more and more competitive, brand owners need to differentiate their brands from competitors. Oasis has positioned itself as the healthy, fun and refreshing still drink for kids and the whole family. By launching the new P’tit Oasis in Ecolean’s 200 ml package they offer an alternative package for their youngest consumers. The package is not only flexible and easy to use, but it also has a low environmental impact since it uses a reduced amount of resources.

P’tit Oasis is sold in cartons of eight packages and is being distributed in 80 per cent of all retail stores in France and Belgium.

For additional information, please contact:
Ecolean AB press and marketing
Anna Annerås or
Louise Hobroh
Phone: +46(0)10-459-40-00

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Photo Gallery

Consumer with P’tit Oasis
Consumer with P’tit Oasis
Consumer with P’tit Oasis
Consumer with P’tit Oasis
Consumer with P’tit Oasis
Consumer with P’tit Oasis
P’tit Oasis in Ecolean Air Aseptic
P’tit Oasis in Ecolean Air Aseptic
Ecolean Air Aseptic in multipack
Ecolean Air Aseptic in multipack
Ecolean EL4 filling machine
Ecolean EL4 filling machine
Ecolean Air Aseptic in multipack
Ecolean Air Aseptic in multipack
Ecolean Air Aseptic in multipack
Ecolean Air Aseptic in multipack
Ecolean ES4 straw applicator
Ecolean ES4 straw applicator
P’tit Oasis in Ecolean Air Aseptic
P’tit Oasis in Ecolean Air Aseptic

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