New Orangina-Schweppes “P’tit Oasis” Launched in Ecolean’s Lightweight Package
HELSINGBORG, Sweden, May 23, 2013 /PRNewswire/ — Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic caters to Oasis’ target group—kids and teenagers.
As the FMCG market becomes more and more competitive, brand owners need to differentiate their brands from competitors. Oasis has positioned itself as the healthy, fun and refreshing still drink for kids and the whole family. By launching the new P’tit Oasis in Ecolean’s 200 ml package they offer an alternative package for their youngest consumers. The package is not only flexible and easy to use, but it also has a low environmental impact since it uses a reduced amount of resources.
- “Our mission is to delight our local consumers with fun, refreshing and natural moments of pleasure,” says Catherine Hubert, Research & Development Director at Orangina-Schweppes. “We believe that Ecolean has the right package to fit this purpose.”
- “We are delighted that the French market leader in juice drinks launches the P’tit Oasis in our Ecolean Air Aseptic package. It is a breakthrough in Western Europe and we look forward to a long-term relationship,” says Peter L. Nilsson, CEO of Ecolean.
P’tit Oasis is sold in cartons of eight packages and is being distributed in 80 per cent of all retail stores in France and Belgium.
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