First Crowd-Sourced Baby Registry Revealed: WhatToExpect.com Honors Top Baby Registry Products in Its Inaugural What To Expect Awards

Sharing the Know-How of Moms, the What To Expect Awards Provide a Trusted Registry List

/ PRNewswire / — WhatToExpect.com, the digital home for the world’s best-known pregnancy and parenting brand, announced today the winners of their inaugural awards honoring the best products to add to baby registries. The What To Expect Awards – the first crowd-sourced baby registry – help simplify an often overwhelming experience, as new parents prepare to spend thousands of dollars on products they may have very little experience in choosing. The What To Expect Awards were created to provide parents with help when building their dream baby registries.
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The awards are part of WhatToExpect.com’s “Love-It List” program. Launched in fall 2013 and hosted in partnership with leading juvenile products retailer Babies“R”Us®, the WhatToExpect.com “Love-It List” tool helps new parents curate a list of their favorite baby products in a visual format. They can then easily turn that list into a baby registry at Babies“R”Us. There are two categories of awards.

What To Expect Moms-Love It Awards - Products in must-have categories such as nursery, car seats, strollers and carriers, feeding, and safety have earned the prestigious What To Expect Moms Love-It Award. These products were selected as the best-of-the-best by moms visiting WhatToExpect.com through a proprietary algorithm tracking Moms’ interactions with the products. Among the honorees are brands such as 4Moms®, ERGObaby™, Fisher-Price®, Graco®, Johnson's®, Philips Avent® and Playtex®.

What To Expect Editors’ Picks Awards - Products have been honored with the distinctive What To Expect Editors’ Picks Award. This award celebrates an exclusive group of products offering superior solutions for moms. Products in this category, selected based on What To Expect editors’ opinions and community feedback, highlight some of the most unique baby products on the market that moms should know about. Those winners include products from Blooming Bath™, Braun®, Munchkin®, NuRoo®, and Skip Hop®.

For the full list of award winners, visit www.whattoexpect.com/2014Winners. Award-winning products can be found at Babies“R”Us stores nationwide or at babiesrus.com.

“Babies are priceless, but the same can’t be said about the cost of raising them. At WhatToExpect.com we know that moms are the real experts on baby products. So we asked moms who've been there, bought that to weigh in on what they love and came up with the winners of our first What To Expect Awards,” said Heidi. Murkoff, founder of WhatToExpect.com and author of the bestselling What To Expect® series of pregnancy and parenting books. “These mom-tested products mean new parents can spend less time stressing, and more time loving on their little ones, which is, after all, what makes having a baby priceless!”

With a mission to provide the absolute best online resource for parents and parents-to-be complete with expert information and a vibrant community, WhatToExpect.com delivers valuable information, must-have resources and supportive community advice for moms and moms-to-be.

Check out what’s new on WhatToExpect.com including: Community, Local Groups, Contests and Giveaways, Mobile Apps, Love-It Lists, and Word of Mom Blogs. Join the What To Expect conversation on Facebook, Twitter (@WhatToExpect), and Pinterest.

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About WhatToExpect.com
WhatToExpect.com, published by Everyday Health, Inc., is the online home to Heidi Murkoff’s globally recognized parenting and pregnancy brand, WhatToExpect.com®. Offering original content and innovative tools for pregnancy and parenting every step of the way, the digital reach is 8.5 million women monthly through desktop and mobile, with a community activity every 1.5 seconds (source: Omniture). Heidi Murkoff, author of the bestselling WhatToExpect.com® series of pregnancy and parenting books, has helped guide more than 40 million families worldwide from conception through the toddler years and beyond. According to USA Today, this parenting book, known as the “Bible” to moms across the world, is bought by 93 percent of all expecting mothers who buy a guide.

About Everyday Health, Inc.
Everyday Health is a leading digital health and wellness company. Attracting about 40 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through Recipe Rehab, a TV series airing weekly on CBS stations. The company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.