Media Contact:

Julie Johnson
Yoplait Public Relations
763.764.2865
Julie.johnson2@genmills.com

Cheers to Spring with New Yoplait® Yogurt Seasonal Flavors!

For a limited time, take a spring break with tropical favorites!

MINNEAPOLIS, Minn. (March 26, 2013) /PRNewswire/ — By popular demand, your favorite flavors to sip can now be scooped. Yogurt lovers can now enjoy the creamy and tropical goodness of spring flavors–Yoplait Light piña colada and Yoplait Original cosmopolitan-flavored yogurt–but only for a limited time.

Spring brings freshness and fun, from the foods we eat to our surroundings. Think spring break, favorite beverages to sip on the beach and the feeling of tropical, warmth and fruity inspirations. Yoplait’s consumers enjoyed the fall seasonal flavors and the demand continues to bring limited-time seasonal yogurts with trending flavors they desire. Cocktail-inspired flavors are popular during seasonal times of the year. From coffees and creamers to marinades or desserts, to even beauty products, consumers love the variety and flavors but without actually consuming the real thing.

“Consumers are continually looking for new and different ways to enjoy the refreshing goodness of yogurt,” says Cameron Archibald, associate marketing manager, Yoplait. “The popularity of fruity and tropical flavored drinks rises when the weather gets warm. So in response to consumer’s desires, Yoplait took favorite flavors to sip and turned them into yogurt that can now be enjoyed any time of the day. We are excited to introduce this year’s spring limited-edition line-up–piña colada and cosmopolitan-flavored yogurt.”

Springtime entertaining, tropical flavors and sweet and savory recipes to enjoy this season.

Yoplait’s seasonal flavors can not only satisfy by providing the immediate pleasure of an indulgent yet nutritious dessert, but consumers can also make some fun and trendy recipes for the entire family using the new flavors.

Every hour is happy hour with Poptails and Mocktails.

Savory, sweet and refreshing puts a tropical “spring” in your “break.”

So when you are sitting on the beach, why not get the flavor of your favorite spring and summer-time cocktail with all the benefits of yogurt but without the calories of the real thing? Both flavors are a good source of calcium and vitamin D. Yoplait Light piña colada contains 5g of protein per 6 oz-serving with 90 calories and Yoplait Original cosmopolitan contains 5g of protein per 6 oz-serving with 170 calories. Yoplait Light features the Weight Watchers shield showing a PointsPlus® value of 2 per serving.

For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks including four piña colada and four cosmopolitan cups with a suggested retail price of $2.00 per 4-pack and $4.00 for a fridgepack. For more information and tasty recipes from Yoplait visit www.yoplait.com.

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com.

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Yoplait is a registered trademark of YOPLAIT MARQUES (France) used under license.

Photo Gallery

Yoplait® Bubble Tea
Yoplait® Bubble Tea
Cosmo Spring Salad
Cosmo Spring Salad
Piña Colada Cake Pops
Piña Colada Cake Pops
Cake Pops
Cake Pops
Yoplait® Bubble Tea
Yoplait® Bubble Tea
Yoplait Piña Colada 3D
Yoplait Piña Colada 3D
Yoplait Cosmo 3D
Yoplait Cosmo 3D

Related Links

www.yoplait.com
www.generalmills.com

Related Document

Yoplait Seasonal Fact Sheet
Yoplait Spring Seasonal Recipes

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