Media Contact:

Lydia Bishop
The Reilly Group
773-348-3800
lydiabishop@thereillygroup.com

"Loading the player…"
AmLactin® Alpha-Hydroxy Skin Care
AmLactin® Alpha-Hydroxy Skin Care
AmLactin® Cerapeutic™ Restoring Body Lotion
AmLactin® Cerapeutic™ Restoring Body Lotion

AmLactin® Introduces Skin Care’s Newest “Power Couple”: Alpha-Hydroxy Acids and Ceramides

MAPLE GROVE, Minn. — March 28, 2013 /PRNewswire/ — AmLactin® Alpha-Hydroxy Skin Care is proud to announce the introduction of AmLactin® Cerapeutic™ Restoring Body Lotion, formulated with skin care’s newest “power couple”— alpha-hydroxy acids (AHAs) and essential ceramides. Making its retail debut at select Wal-Mart and Walgreens stores, AmLactin® Cerapeutic™ contains the intensely hydrating, patented ULTRAPLEX® formula to gently exfoliate, and three skin identical ceramides that work together to quickly strengthen skin’s protective moisture barrier for noticeably softer, more resilient skin.

“Ceramides are naturally found in the skin’s outer layer and help to retain moisture,” said New York Cosmetic Dermatologist, Dr. Doris Day. “The skin loses ceramides for a variety of reasons, such as too much time in water or exposure to harsh soaps. When ceramide levels are low, skin becomes vulnerable to environmental conditions and other irritants. With its unique combination of alpha-hydroxy acids and three essential ceramides, AmLactin® Cerapeutic™ provides fast-acting, long-lasting relief from dryness while healing and replenishing skin.”

About AmLactin® Alpha-Hydroxy Skin Care
AmLactin® moisturizers contain alpha-hydroxy acids, which are effective at exfoliating and hydrating the skin. AmLactin® formulas also contain emollients and humectants that help retain skin’s natural moisture and draw water to the skin, so it looks and feels soft and smooth. The AmLactin® Alpha-Hydroxy Skin Care line includes AmLactin® Moisturizing Body Lotion, AmLactin® Cerapeutic™ Restoring Body Lotion, AmLactin® Ultra Hydrating Body Cream (formerly AmLactin XL®) and AmLactin® Foot Cream.

Sunburn Alert: This product contains an alpha-hydroxy acid (AHA) that may increase your skin’s sensitivity to sunburn. Be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterward.

All AmLactin® products are available without a prescription at select Target stores (NEW!), Costco, Wal-Mart, Walgreens, CVS, Rite-Aid, the www.drugstore.com™ website and other fine retailers nationwide. For more information, a store locator and downloadable coupons, visit amlactin.com.

Connect with AmLactin® on Facebook, Twitter and YouTube for the latest skin care tips, beauty trends and brand news, including insights from our leading New York Cosmetic Dermatologist, Dr. Doris Day, and five-time Olympian, best-selling author and mom, Dara Torres.

Upsher-Smith
Upsher-Smith Laboratories, Inc. is a privately held, U.S.-based company devoted to improving health and advancing wellness since 1919. Upsher-Smith demonstrates its commitment to meeting the healthcare needs of its customers through developing, producing and marketing consumer and prescription products. In addition to its strong heritage in generics, Upsher-Smith’s branded businesses focus on women’s health, dermatology and CNS therapeutic areas. For additional information, visit upsher-smith.com.

Sources:
Data on File. Upsher-Smith Laboratories, Inc.

###