BAREMINERALS LAUNCHES NATIONWIDE “GO BARE” TOUR—INVITING WOMEN TO GO BARE IN PUBLIC
SAN FRANCISCO, CA (APRIL 22, 2013) /PRNewswire/ —Go bare this April when bareMinerals kicks off its nationwide “GO BARE” tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever, thanks to the flawless coverage and no-makeup look and feel of bareMinerals ORIGINAL Foundation and their newest game-changer, bareMinerals READY® Foundation.
bareMinerals believes the world needs a major makeup intervention. No more embarrassing “foundation face,” and no more hiding beneath layers of heavy, cakey makeup. The GO BARE tour is a one-stop shop for beauty tips, tricks, treats, and more and will be setting up shop at a variety of community events and locations during their 6-city tour running from April through October 2013, offering complimentary foundation fittings, personalized application tips and deluxe samples to women across the US.
Bare your skin, and the rest will follow. bareMinerals is asking women to #GOBARE through a digital campaign designed to reveal anything and everything, including women’s secret indulgences, for a chance to have it brought to life in a special and unique way for select fans. A camera crew will be stopping in cities across the country to surprise select fans from Twitter and document their secret indulgence being brought to life. The special video series will be released on the bareMinerals YouTube channel. Watch the kick-off pilot here.
To indulge all bare skin beauties that stop by the tour, a Twitter-activated bareMinerals vending machine will also be on-site to unlock surprise gifts after tweeting their secret indulgences to @bareMinerals using #GOBARE.
Kicking off the tour April 25–April 28 in Washington D.C. as the official beauty sponsor of the Nike Women Half Marathon DC, a race to benefit The Leukemia & Lymphoma Society, the pop-up boutique will showcase the brand’s newly evolved store design infused with glamour, sophistication and wit which will roll out to select doors nationwide this spring.
Mimicking their new retail footprint, the pop-up is designed to be the ultimate playground to experience bareMinerals award-winning foundations plus much more, and the friendly and inviting, easy-to-navigate atmosphere includes self-service areas that encourage discovery and experimentation, a beauty bar for personalized make-unders, and plush lounge areas (complete with photo opportunities) for women to relax and unwind. To provide a full-service experience, bareMinerals will be utilizing a new mobile Point of Sale system to sell select products on-site and will offer a free bareMinerals READY® 2.0 Eyeshadow with any purchase.
For more information on the tour, please visit www.gobaretour.com