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Limited edition MARTINI® Gran Lusso™ vermouth, with only 150,000 bottles crafted, was inspired by two unique recipes discovered in the brand archives.
Limited edition MARTINI® Gran Lusso™ vermouth, with only 150,000 bottles crafted, was inspired by two unique recipes discovered in the brand archives.
Inspired by the original label on the MARTINI® Rosso bottle between 1867-1997, MARTINI introduces a special anniversary label on Rosso, Bianco, Extra Dry and Rosato in Europe.
Inspired by the original label on the MARTINI® Rosso bottle between 1867-1997, MARTINI introduces a special anniversary label on Rosso, Bianco, Extra Dry and Rosato in Europe.
In 1918, Italian artist Marcello Dudovich composed one of his best-known works for Martini & Rossi in this world famous advertisement known as ‘La Dama Bianca’ (The White Lady).
In 1918, Italian artist Marcello Dudovich composed one of his best-known works for Martini & Rossi in this world famous advertisement known as ‘La Dama Bianca’ (The White Lady).
MARTINI ROYALE™ is the new refreshing way to drink MARTINI®. A blend of 50% MARTINI® Bianco or Rosato and 50% MARTINI® Prosecco served over ice with fresh lime and mint sprig.
MARTINI ROYALE™ is the new refreshing way to drink MARTINI®. A blend of 50% MARTINI® Bianco or Rosato and 50% MARTINI® Prosecco served over ice with fresh lime and mint sprig.
MARTINI® and Porsche reignite their legendary relationship as the distinctive dark blue, light blue and red stripes of MARTINI® Racing are seen for the first time since 2008.
MARTINI® and Porsche reignite their legendary relationship as the distinctive dark blue, light blue and red stripes of MARTINI® Racing are seen for the first time since 2008.

MARTINI®–THE ICONIC ITALIAN BRAND–CELEBRATES 150th ANNIVERSARY

Acclaimed brand salutes playful, stylish Italian MARTINI lifestyle with consumer party, limited edition vermouth, new sparkling wine packaging and commemorative label

Hamilton, Bermuda, July 17, 2013 /PRNewswire/ — Happy Anniversary, MARTINI®! Bacardi Limited is marking the 150th anniversary of its world-famous MARTINI brand, and with it, a century and a half of an unrivaled heritage that has made MARTINI the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. MARTINI is sharing the moment through retail exclusives, commemorative labels, refreshing cocktails and one-of-a-kind collaborations.

Since 1863, MARTINI has created exceptional drinks synonymous with “gioia di vivere” (joy of living), one filled with style, passion and the enthusiasm to live life to its fullest. MARTINI exudes a distinctly Italian mindset that has transcended beyond drinks to define an entire culture.

“As we celebrate the MARTINI 150th anniversary, we are so proud of the important role that this global and cultural icon has in the dolce vita lifestyle,” says Facundo L. Bacardi, Chairman of Bacardi Limited. “In reflecting on MARTINI’S rich history, we look forward to furthering the legacy of this remarkable brand to spirits consumers throughout the world.”

With vermouth aperitifs experiencing resurgence and Italian sparkling wines thriving globally, consumers and bartenders can enjoy the anniversary with offerings and festivities, all uniquely “MARTINI”:

MARTINI is crafted from only the finest ingredients, creating drinks with exceptional taste. Discerning consumers around the world have come to know and admire MARTINI for these qualities over the last 150 years. It’s why the brand continues to attract tremendous attention and generate growth,” adds Ed Shirley, Bacardi Limited President & CEO. “Each year, new generations fall in love with the extraordinary taste of MARTINI vermouths and Italian sparkling wines, which are fantastic on the rocks or enjoyed in cocktails. In this celebratory year, we invite consumers to make their own luck and experience memorable MARTINI moments.”

Martini & Rossi was founded in 1863 by wine merchant Alessandro Martini, master winemaker and herbalist Luigi Rossi, and accountant Teofilo Sola. The company began by producing vermouths and later diversified into Italian sparkling wines. It soon became the internationally acclaimed, cosmopolitan Italian-drinks-and-lifestyle brand it is today.

MARTINI produced products far smoother, more sophisticated and consistent in taste than any previous aromatic wines. To this day, the recipes are closely guarded secrets, only known by four MARTINI Master Blenders. Each vermouth recipe contains more than 40 botanicals––a combination of specifically selected aromatic herbs, scented flowers, fragrant fruits, exotic woods, rare roots and spices from around the world––married into perfectly balanced liquids.

Bacardi, a family-owned company that recently marked its own 150th anniversary, acquired the Martini & Rossi Group in 1993. With this landmark acquisition, Bacardi doubled in size to become one of the world’s largest premium spirits companies.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ rum, GREY GOOSE vodka, DEWAR’S Blended Scotch whisky, BOMBAY SAPPHIRE gin, MARTINI vermouth and Italian sparkling wines, CAZADORES 100% blue agave tequila, ERISTOFF vodka, and other leading and emerging brands. Founded 151 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

www.BacardiLimited.com

About MARTINI
One of the most iconic brands in the world, MARTINI is the leading name in Italian winemaking and a purveyor of the highest quality aromatised and sparkling wines. The award-winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. The MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosato, MARTINI Rosso, MARTINI Extra Dry, MARTINI Asti, MARTINI Moscato d’Asti, MARTINI Prosecco, MARTINI Rosé, MARTINI Brut and MARTINI Royale.

Media Contacts
Patricia M. Neal/Amy Federman, 441.294.1110, afederman@bacardi.com

Please enjoy MARTINI® responsibly.

©2013 BACARDI, BACARDI, THE BAT DEVICE & OTHER MARKS RELATED TO PRODUCTS IN THIS NEWS RELEASE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED