AMWAY TOUTS A CURE FOR COMMON CUBICLE IN NATIONAL AD CAMPAIGN
New “We Are Amway” Campaign Offers Alternative to Traditional 9-to-5 Job
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Ada, Mich, (September 5, 2013) /PRNewswire/ — Amway North America’s new national advertising campaign, “We Are Amway,” launched this week touting the benefits of small business ownership. The yearlong television, print and digital campaign focuses on the advantages of owning an Amway™ independent business as an alternative to a traditional 9-to-5 job.
Television ads are slated to air in major markets, including New York, Los Angeles, and Miami. Print ads will appear in the September issue of People and October issues of Money and Entrepreneur magazines. The campaign also includes a robust digital presence on a variety of entrepreneur-focused websites.
The campaign incorporates themes that resonate with today’s entrepreneurs, including emphasizing the opportunity to be one’s own boss, maintain flexible working hours, earn extra income, and pursue one’s own individual goals.
This is the fifth time in Amway’s 54-year-history that the company has embarked on a consumer-facing advertising campaign to promote its exclusive products, low start-up cost and 100 percent satisfaction guarantee.
“As with past advertising campaigns, the goal is to increase consideration of Amway as a business opportunity, making it easier for our Independent Business Owners to successfully introduce Amway to others,” said Jori Hartwig, Chief Marketing Officer of Amway North America.
The “We Are Amway” campaign was developed in creative partnership with branding agency The Great Society of Portland, Ore.
Amway is one of the world’s largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of $11.3 billion in 2012. Founded in 1959 and based in Ada, Michigan, Amway offers consumer products and the opportunity to start one’s own business in more than 100 countries and territories worldwide. The top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring® water treatment systems.
Anna Bryce, Amway