AMWAY INTRODUCES ARTISTRY YOUTH XTEND™ LIFTING SMOOTHING FOUNDATION

Combines anti-aging care and flawless coverage to create skin's youthful perfection

/ PRNewswire / — The right coverage, the right color, the right benefits – when we find the right foundation, its transformative powers make us feel like the best version of ourselves. Amway introduces ARTISTRY YOUTH XTEND Lifting Smoothing Foundation – extending a flawless, radiant, and youthful look onto skin.
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No Compromise
At its core, ARTISTRY YOUTH XTEND Lifting Smoothing Foundation is a rich, hydrating, anti-aging foundation that helps lift and firm the look of skin for a youthful, radiant finish. Its formula is a study in uncompromising beauty. For women who want buildable, medium to full coverage, yet a lightweight feel – ARTISTRY YOUTH XTEND foundation has it. For women who want immediate, visible perfection, but also longer-term benefits – ARTISTRY YOUTH XTEND foundation has it. For women who want the perfect shade match, yet staying power – ARTISTRY YOUTH XTEND foundation has it. “There are no trade-offs, no choices to be made; ARTISTRY YOUTH XTEND Foundation is the ARTISTRY® brand’s most advanced anti-aging foundation ever,” says Rick DiCecca, Global Makeup Artist.

A Global Palette
ARTISTRY YOUTH XTEND foundation begins with the ultimate color palette. By revamping its existing foundation palette using a truly scientific approach, the ARTISTRY team conceived of a range that represents the maximum global skin tones.

Shade development was approached in four distinct ways:

  • F.A.C.E.S. – Utilizing the exclusive ARTISTRY Facial Analysis Computer Evaluation System, Artistry scientists were able to cluster data from nearly 2,000 subjects representing six different skin populations to more fully understand the range of skin tones and shades that might best meet these needs.
  • Best-Sellers – The team analyzed best-selling shades from within and outside the ARTISTRY brand.
  • Product Development – The product development team then analyzed the existing palette ranges within the ARTISTRY collection and how to optimize them globally.
  • Global Makeup Artist – A makeup artist with clients around the world, DiCecca offered guidance on shade development and formula based on years of hands-on experience.

What these four evaluations concluded were unbelievably similar findings yielding ARTISTRY YOUTH XTEND foundation’s 20-shade lineup – a collection that reaches far more people than ever before. Within the comprehensive 20 shades, Warm, Neutral or Cool undertones are available.

With a few quick assessments, undertone is easily determined:

Warm (W): Skin tends to a more golden or olive hue. Clothing in browns, dark greens, oranges, and yellows yields the most compliments. This is a warm undertone.

Neutral (N): Skin tends to a more even-toned, neutral hue that is neither pink nor golden. Virtually all shades of clothing flatter. This is a Neutral undertone.

Cool (C): Skin tends to a pink, rosy hue. Clothing flatters most in shades of pink, purple, blue, and white. This is a Cool undertone.

A Global Formula
According to the NPD Group, a leading global market research company, more than 86% of women surveyed use makeup products with skincare benefits. In addition, 61% of the women surveyed said they use makeup products with benefits that are similar to the ones contained in their skincare products.

“Think of ARTISTRY YOUTH XTEND foundation not necessarily as the first step in your makeup routine, but rather as the last step in your skincare regimen,” explains DiCecca. Designed to work synergistically with the ARTISTRY YOUTH XTEND Skincare Collection, the foundation combines instant anti-aging effects with longer-term anti-aging skincare benefits.

Immediately, the High-Resolution, Light-Reflecting Optics help restore the look of skin’s youthful vibrancy and soften the look of fine lines and wrinkles. Hyaluronic Acid also works immediately to instantly smooth and hydrate skin. Over time, ARTISTRY YOUTH XTEND foundation helps boost skin’s natural firmness and elasticity, visibly lifting and firming skin. Finally, SPF 20 helps extend the radiant, youthful look of skin into the future by helping protect it from damage caused by UV exposure. Eighty-two percent of consumers say the appearance of fine lines and wrinkles were reduced instantly.

Packaging and Application
ARTISTRY YOUTH XTEND foundation’s Crescendo packaging features a special lock-valve that keeps air from seeping into the vial, preventing product dry-out, contamination, and leakage.

Coverage ranges from medium to full (depending upon application) with a radiant, youthful finish.

After applying ARTISTRY YOUTH XTEND skincare products, use the fingertips, a sponge, or a foundation brush to smooth foundation over face, blending in an outward direction. Follow with ARTISTRY® translucent pressed or loose powder to set and finish makeup with a polished look. ARTISTRY YOUTH XTEND foundation is suitable for all skin types, including sensitive skin.

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation is available November 1 through an Amway Independent Business Owner or at Amway.com/Artistry for $47.75. Additional information can be found by following @AmwayUS and @ArtistryBeauty on Twitter, by visiting Facebook.com/AmwayUS and Facebook.com/ArtistryUS, or by reading Amway’s blog at Amwayconnections.com. For more Amway news, visit news.amway.com.

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About ARTISTRY
ARTISTRY is ranked among the top five, largest-selling premium skincare brands* in the world. Founded in 1958 by an entrepreneurial husband and wife team, the ARTISTRY portfolio features advanced skincare developed with new technologies and proprietary plant ingredients. ARTISTRY products target both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes, and lips. Superior formulations reflect the global research, development, and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors working together to push the boundaries of beauty forward. ARTISTRY products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. For more information, go to Amway.com/Artistry.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims

About Amway Research & Development
The Amway Research and Development (R&D) team uses the power of science to help people live better lives through innovation. As global leaders in phytonutrient research, ethnic skin research, and water and air purification advancement, more than 900 Amway scientists, engineers, and technicians excel in product development, analytical sciences, and technical/regulatory affairs. At 75 R&D and quality assurance labs worldwide, Amway R&D is committed to scientific excellence that delivers premium performance in nutrition, beauty, and home products. Amway R&D scientists strive with their peers to help ensure high safety and quality standards that benefit people throughout the world. Amway has more than 1,000 patents granted, and more than 700 patents pending.

Media Contact:

Kelsey Schultz
616-787-5114
kelsey.schultz@amway.com