JOSIE MARAN’S MODEL CITIZEN CAMPAIGN PARTNERS WITH IAN SOMERHALDER TO BUILD A SANCTUARY FOR ANIMALS
Los Angeles, CA — April 5, 2013 /PRNewswire/
THINK: Indulge yourself with chicological beauty essentials, and help build a safe haven for animals.
WHAT IT IS: A limited-edition collection of Argan Oil bestsellers, the proceeds of which will benefit the Ian Somerhalder Foundation and the ISF Animal Sanctuary. Swoon-worthy actor Ian Somerhalder, star of The Vampire Diaries, is the latest celebrity to partner with eco-maven Josie Maran on her Model Citizen campaign. In commemoration of Earth Day (Monday, April 22, 2013), Josie and Ian have created a limited-edition, Honey-Chamomile-Lavender scented collection of Argan Oil-infused beautifiers for face, hair, and body. The collection sales will help build the Ian Somerhalder Foundation and its Animal Sanctuary for abused animals. Josie embodies the definition of a model citizen, and, with her second annual Model Citizen campaign, she continues to prove that celebrating the good deeds of others is truly a beautiful thing.
Committed to providing a healing, educational journey for all living creatures, Ian is the perfect celebrity for Josie’s 2013 campaign. The Ian Somerhalder Foundation (ISF) believes in the interconnectedness of all living things. By collaborating with other like-minded organizations, the foundation channels its efforts into transforming our planet for the better. ISF focuses on initiatives that preserve natural habitats, promote “greener” technologies, and protect our animal population.
With the help of friends like Ian who want to better our world, Josie is inviting each of her customers to be model citizens: Ten percent of the purchase price of every limited-edition set will be donated to the Ian Somerhalder Foundation.
The limited-edition collection contains a trio of Argan-infused bestsellers, scented with intoxicating Honey-Chamomile-Lavender oils and enhanced with a radiant, luminescent shimmer:
- 100% Pure Argan Oil + Radiance: A multi-purpose favorite, this shimmering luxe oil can be used as an ultra-nourishing moisturizer for the face, a conditioning treatment for split ends, or an all over body hydrator.
- Argan Oil Hair Serum + Radiance: An ultra-replenishing treatment, this innovative, heat-protective serum instantly smoothes and repairs hair while also fighting frizz for long-lasting softness and radiant shine.
- Whipped Argan Oil Illuminizing Body Butter: This velvety body butter soothes irritated, itchy patches, leaving behind touch-ably soft skin from head to toe. It offers intense hydration, delivering essential antioxidants and a hint of shimmer for supple, smooth, and radiant skin.
ABOUT ARGAN OIL: From her cult favorite tinted moisturizer to her must-have mascara, Josie Maran formulates products in her naturally luxe, chicological line with 100% Pure Argan Oil, Morocco’s legendary skin-soothing, complexion-clearing cure-all. An antioxidant that acts as a free radical scavenger, Argan Oil protects the skin from even the most aggressive effects of the environment. Rich in Vitamin E and essential fatty acids, Argan Oil has been shown to minimize fine lines, restore elasticity, improve skin tone, reduce inflammation and protect the skin. Gentle enough to use on all skin types, Argan Oil tones and firms as it hydrates and nourishes.
WHAT IT COSTS:
- 100% Pure Argan Oil + Radiance, $48
- Argan Oil Hair Serum + Radiance, $30
- Whipped Argan Oil Illuminizing Body Butter, $35
WHERE TO FIND IT: Sephora, Sephora.com
TRACTENBERG & CO.