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TONY GONZALEZ AND CLEAR MEN SCALP THERAPY TEAM UP TO SHOW THE MEN OF NCAA® MARCH MADNESS® HOW TO EXECUTETHE PERFECT PLAY

College Hoops Player and Pro Football Tight End Teaches Guys How To Be The Perfect Man This Sports Season and Beyond

ENGLEWOOD CLIFFS, N.J., April 5, 2013 /PRNewswire/ — Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with CLEAR MEN SCALP THERAPYTM to share his tips on executing The Perfect Play during March Madness this year.

From picking a winning bracket to hosting the perfect Final Four® party, Gonzalez, with the help of CLEAR MEN SCALP THERAPY, has you covered. He helped the University of California-Berkeley reach the Sweet Sixteen® in the 1997 NCAA tournament, so he knows what it takes to win on the hardwood.  Plus, with the Final Four in Atlanta this year, where Gonzalez has spent the last four pro football seasons, he can even help you throw the perfect Southern-inspired Finals party.

“The likelihood you pick a perfect bracket are 35 billion to one4, but your odds for being the Perfect Man are a lot better with CLEAR MEN SCALP THERAPY®,” said Gonzalez.   “We’re helping guys execute a Perfect Play on the court, on the field or even a night on the town – it’s about playing with confidence and to me that means 100% flake-free hair. Looking good means I got game.”

Clear suggests other ways to have the perfect Final Four experience:

  1. The Perfect Bracket –According to 2012 research, men are proven to spend on average nearly 30 minutes longer on bracket selection than their female March Madness counterparts.1 Here is a helpful tip: when going with an ‘underdog team,’ go with teams that have a disadvantage of 10 points.2 Gonzalez adds “Do your research.  If you want the perfect bracket, then you’ve got to put in the effort and study up on the teams, their strengths, weaknesses, and key stats.”
  1. The Perfect Attire – While sweatshirts and college tee-shirts typically don’t qualify as ‘going out’ apparel, March Madness is clearly the exception. Go all out or pick one key piece like a pick a cool, flat-brimmed hat that flaunts your team’s logo. Here’s an interesting piece of March Madness (fashion) trivia: did you know that all of the last 8 NCAA basketball championship teams had the color blue in their uniform?3 Apparently looking good and playing well go hand in hand.
  1. The Perfect Finals Party – When it comes time for the finals, skip the madness at the bar and invite your fellow fans to watch the game at your place. Let the Final Four’s Atlanta locale serve as party inspiration. Choose Southern food and drink crowd pleasers like BBQ, mac-and-cheese and sweet tea.

CLEAR MEN SCALP THERAPY® knows that the perfect play starts with great looking hair that is free of dandruff. With nearly 30 million men experiencing dandruff, one of the most common and annoying scalp issues for men5, it is time to start using a solution that really works. CLEAR MEN SCALP THERAPY® breaks the one-size-fits-all mold of dandruff care that leaves hair looking & feeling great, and has an amazing fragrance men enjoy using every day.

“You can be the perfect man this Final Four with the help of CLEAR MEN SCALP THERAPY®,” said David Rubin, Unilever Vice President Marketing Hair, U.S. “And with Tony Gonzalez coaching you through the Big Dance®, from the opening tip to the final buzzer in Atlanta, it’s easy to do.

CLEAR MEN SCALP THERAPY® is a line of daily “2 in 1” shampoo + conditioners and shampoos designed specifically for men and clinically proven to stop dandruff at the source for 100% dandruff protection6. The entire range is specially formulated with Bio-Nutrium 10, a combination of natural ingredients including ginseng, tea tree and natural mint.

For more information on how to be the Perfect Man:
Visit: www.Facebook.com/clearmen

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.

Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.

NCAA, Big Dance, Final Four, March Madness and Sweet Sixteen are trademarks of the National Collegiate Athletic Association.

About Tony Gonzalez:
Football player, actor, author, entrepreneur, health and wellness ambassador and philanthropist, Tony Gonzalez soared into the public eye in 1997 when the Kansas City Chiefs drafted him in the first round of the NFL Draft. Since then, he has become one of the most prolific tight ends in NFL history, holding records for most receptions, yardage, touchdowns, consecutive starts and Pro Bowl appearances. He is set to return for his 17th season this summer, playing for the Atlanta Falcons.

Missing only two games in his previous 16 NFL seasons, Gonzalez has been applauded for his strength and durability. He began his sports career at Huntington Beach High School, where he was named the Sunset League MVP in basketball and an All-American tight end and linebacker in football. In 1994, Gonzalez shared the Orange County Athlete of the Year Award with golfer Tiger Woods. He went on to attend the University of California-Berkeley, where he continued playing both sports, becoming the first Golden Bear athlete to letter in football and basketball since the 1950s.

While playing for the Kansas City Chiefs, Gonzalez had the opportunity to stretch his muscles off the field, becoming a host for the local television show, Chiefs Locker Room. Gonzalez effortlessly transitioned between sports and television, leading to guest appearances on Oprah’s Big Give, The Biggest Loser and Dancing with the Stars, along with scripted roles on Married to the Kellys, One Tree Hill, Arliss and A.I. Assault.

In 2004, Gonzalez wrote Catch and Connect. In it, he details his childhood bullying experiences and offers advice for young readers. In 2009, Gonzalez co-authored The All-Pro Diet: Lose Fat, Build Muscle and Live Like a Champion with Mitzi Dulan, the Kansas City Chiefs nutritionist. Combining his passion for mentoring youths and living a healthy lifestyle, Gonzalez ventured into the entrepreneurial world, developing smartphone and iPad apps. Working alongside Jolly Blast Productions, an integrated media and entertainment company, Gonzalez created Jolly Blast, a multi-media program that celebrates and advocates sports for children in an educational format. Using his personal training skills, Gonzalez plays the role of fitness coach in FitStar: Tony Gonzalez, an interactive and adaptive video based app designed to guide users along their individual fitness journeys.

Gonzalez continues to use his celebrity for charitable causes and often joins forces with fellow NFL players to shine a light on giving back. Philanthropic endeavors include a partnership with the Boys and Girls Clubs and the Kidney Foundation, along with Shadow Buddies, an organization that provides emotional support through education regarding illness, disability or medical treatments. The Sporting News named Gonzalez the #1 NFL Good Guy in 2004. Additionally, he won a Presidential Volunteer Award for his work on the Books and Buddies project, which sought to promote understanding between teenagers and seniors. In 2006, Gonzalez was inducted into the National Hall of Fame for the Boys and Girls Club.

In 2007, Gonzalez married October Russell. Together, they have a daughter named Malia and a son named River. Tony has an older son, Nikko, from a previous relationship. In 2009, Gonzalez and Russell posed nude for PETA, proclaiming, “We’d rather go naked than wear fur.”

Gonzalez’s rigorous athletic training and conditioning has led to several distinguished accolades specifically for his physical appearance. These include: Men’s Fitness Magazine’s Top 25 Most Fittest Men in America; ESPN’s World’s 20 Most Sexiest Athletes; Shape Magazine’s 15 Sexiest Men of the NFL; People en Espanol’s Top 20 Most Eligible Bachelors.

# # #

1 March Madness Myths and Facts, March 14, 2012, from http://www.maxim.com/other-sports/march-madness-myths-and-facts
2 Roosevelt, T.K. The Interesting Stats and Facts Behind March Madness Bracketology, March 14, 2012, from http://www.rsvlts.com/2012/03/14/2012-march-madness-infographic/
3 Rovell, D. A Statistical Breakdown Of March Madness, March 15, 2012, from http://articles.businessinsider.com/2012-03-15/sports/31195563_1_tournament-site-ncaa-tournament-tv-tournament-game
4 Gassko, D. March Madness: The Perfect Bracket. Retrieved February 26, 2013, from http://www.bookofodds.com/Daily-Life-Activities/Sports/Articles/A0151-March-Madness-The-Perfect-Bracket
5 US Personal Care Usage Pane (questionnaire data); Men aged 13+; Average weekly use during 12 m/e June 2009
6 No visible flakes with regular use

Video

Photo Gallery

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NCAA sponsor CLEAR MEN SCALP THERAPY and former college basketball star Tony Gonzalez team up to teach guys how to execute the Perfect Play and fight dandruff at Bracket Town
NCAA sponsor CLEAR MEN SCALP THERAPY and former college basketball star Tony Gonzalez team up to teach guys how to execute the Perfect Play and fight dandruff at Bracket Town
Former college basketball star and NFL tight end Tony Gonzalez executes the Perfect Play with confidence and flake-free hair thanks to CLEAR MEN SCALP THERAPY  at Bracket Town in Atlanta
Former college basketball star and NFL tight end Tony Gonzalez executes the Perfect Play with confidence and flake-free hair thanks to CLEAR MEN SCALP THERAPY at Bracket Town in Atlanta
Tony Gonzalez and CLEAR MEN SCALP THERAPY get together before the Final Four to prove that flake-free confidence, on the court or the field, is all it takes to execute a Perfect Play
Tony Gonzalez and CLEAR MEN SCALP THERAPY get together before the Final Four to prove that flake-free confidence, on the court or the field, is all it takes to execute a Perfect Play
Perfect Man, Tony Gonzalez, showed off his confidence and flake-free hair by teaming up with CLEAR MEN SCALP THERAPY to execute the Perfect Play at Bracket Town for the Final Four
Perfect Man, Tony Gonzalez, showed off his confidence and flake-free hair by teaming up with CLEAR MEN SCALP THERAPY to execute the Perfect Play at Bracket Town for the Final Four

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