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Erin Dolin 303-204-4819
erin@fletchergroupllc.com

What would you do for $25?
What would you do for $25?
Public demo: intercept in public
Public demo: intercept in public
My generation: behavioral differences
My generation: behavioral differences
Sales quotes: in-person versus online
Sales quotes: in-person versus online
Focus groups: price of opinion
Focus groups: price of opinion

TIME IS MONEY: PARAGO STUDY IDENTIFIES HOW CONSUMERS VALUE THEIR TIME

Providing marketers with valuable cost insights to change behavior

Lewisville, TX, April 8, 2013 – /PRNewswire/ – What would you do for $10? It’s a question that marketers spend millions of dollars attempting to figure out every year.

The Time Is Money national study surveyed adults across the country on their willingness and price expectations to participate in a wide range of marketing engagement scenarios including getting a quote online, listening to an in-person sales pitch and taking a mobile survey. The survey was funded by Parago, a global incentives and engagement company.

The study, which found cost thresholds for numerous specific behaviors, can be downloaded here for free – http://www.parago.com/time-is-money-research-study/.

“Every consumer has a price, which is good news for marketers,” said Rodney Mason, CMO of Parago. “The big headline: marketers spend millions on media for recruiting to change behavior. Given these findings, we conclude that many would be better off reallocating a portion of their budgets to direct behavioral rewards for higher conversions on total spend.”

Key findings from the research include:

The Time is Money study was conducted in February, 2013 via independent online delivery. More than 1,600 consumers, representative of the US population by education, income and sex, responded to a 50-question survey that explored the time/value equation in several marketing scenarios.

About Parago
Parago is the most comprehensive, single-source provider for incentives and engagement. We deliver $2 billion in rewards to 50 million people worldwide each year using advanced technology. Our relentless focus on innovation (including three patents and 27 industry firsts) drives better results. That’s why we’re the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Parago is: number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, and a creative force. For more information, visit www.parago.com, the Parago blog or Twitter. Parago: the thought that counts.