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Rand McNally Celebrates 90 Years of the “Great American Road Trip”

2014 edition of America’s #1 Road Atlas will be 90th

Skokie, Ill., April 15, 2013 /PRNewswire/ — Today, Rand McNally’s 90th edition of America’s #1 Road Atlas – the publication that has been commonly found in cars since the days of the Model T – has been declared road-ready. From family vacations and roads trips with friends, to weekend getaways and unexpected adventures, Rand McNally has helped generations of explorers create long lasting memories – from every page of the atlas.

And to celebrate the 90th anniversary, Rand McNally today also officially launched an ebook version of the atlas as well as an iOS application for iPad.

The first Road Atlas
The inaugural edition of the atlas, published in 1924, was referred to as the “Rand McNally Auto Chum.”  The nation was embracing car travel as nearly two million Ford Model T’s hit the road with gas costing $.21 per gallon.1 Featuring the 48 states that existed, hand drawn, and covering only roads made of concrete, the atlas did not contain many of the features considered common for today’s printed, online, and mobile maps.

In 1924, the Road Atlas:

The 90th Anniversary Edition
Ninety years later, the 2014 Edition of the Rand McNally Road Atlas provides:

In celebration of the 90th anniversary, Rand McNally is hosting a retrospective of Road Atlas covers through the years at www.randmcnally.com/90years. Road travelers are invited to visit the page and “like” their favorite covers – from the hand-illustrated scenics of the 1930s to the graphical mid-century modern covers of the 1960s.

Visit www.randmcnally.com/roadatlas for more information on all Road Atlas products.

1 Ford Model T facts – www.mtfca.com. Gas Prices – Antique Automobile Club of America.

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About Rand McNally –
Rand McNally is the most trusted source for maps, directions, and travel content. Products and services include: Road travel review site bestoftheroad.com; Interactive travel referral service, tripology.com; America’s #1 Road Atlas; RVND™ GPS for RVers; IntelliRoute® truck routing software and navigation devices; TPC 7600 and TND™ 760 mobile fleet management solutions for the transportation industry; and leading geography-based educational resources for the classroom. randmcnally.com. IntelliRoute, Rand McNally and Best of the Road are registered trademarks and TND and RVND are trademarks of RM Acquisition, LLC d/b/a Rand McNally.

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Contact:

Amy Krouse
Rand McNally
9855 Woods Drive
Skokie, IL 60077
akrouse@randmcnally.com
703-860-2677


Photo Gallery

Rand McNally's 2014 Road Atlas is its 90th Edition
Rand McNally's 2014 Road Atlas is its 90th Edition
Rand McNally's first Road Atlas was produced in 1924, called the "Auto Chum"
Rand McNally's first Road Atlas was produced in 1924, called the "Auto Chum"
New 2014 Road Atlas is available in e-reader formats!
New 2014 Road Atlas is available in e-reader formats!
The 2014 Road Atlas is now available for iPad!
The 2014 Road Atlas is now available for iPad!

Related Documents

Rand McNally 2014 Road Atlas Goes “Digital”
Fun Atlas Facts – Then and Now

Related Links

www.randmcnally.com/90years
blog.randmcnally.com



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