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Contact:

Ashley Schlag
Weber Shandwick
212-445-8107
aschlag@webershandwick.com

Casey DePalma
Unilever
Casey.DePalma@unilever.com
201-894-2181

Hellmann’s® Celebrates 100 Years of Bringing the Best Together Around America’s Tables

Hellmann’s and Celebrity Chef Mario Batali Invite America to Join the Blue Ribbon Table for the Brand’s Centennial Celebration

ENGLEWOOD CLIFFS, N.J., May 15, 2013 /PRNewswire/ — When it comes to bringing the best ingredients together to make memories around America’s tables, Hellmann’s has some experience – 100 years of experience to be exact. Nearly a century ago, regulars in a New York City deli discovered a new condiment that made their club sandwiches even more delicious – just one bite and they were hooked. The secret ingredient was deli owner, Richard Hellmann’s, family recipe for mayonnaise, which would grow to be one of America’s most enduring and iconic food brands – Hellmann’s Mayonnaise.

Beginning today, Hellmann’s is inviting fans everywhere to join its birthday celebration and take a trip down memory lane with a century of America’s most delicious recipes. The festivities begin online and culminate in September at Hellmann’s larger-than-life “Blue Ribbon Table” –the World’s Longest Picnic Table – in New York City.

“We’re excited to be one of only a few iconic brands to celebrate this remarkable milestone of turning 100 years old,” said Brian Orlando, Senior Marketing Director at Hellmann’s. “Hellmann’s is a major part of America’s culture and culinary history, and we look forward to sharing this momentous occasion with our fans this year. Since New York City is where it all began, we’re thrilled to return in September to bring the best together in a record-breaking way truly fitting to New York City and Hellmann’s.”

Highlights of Hellmann’s 100th Birthday Celebration:

Chef Mario Batali Shares His Modern Twist on Hellmann’s Classic Blue Ribbon Recipes:
To celebrate decades of delicious meals, Hellmann’s is teaming up with Chef Mario Batali. According to Batali, starting with real, quality ingredients is the first step to making any mouthwatering dish. But, adding a little modern twist to the classics tempts the taste buds. In the brand’s video content series appearing on YouTube and Facebook, Chef Batali shares his how-to tips and modern touches to some of America’s most beloved Hellmann’s recipes.

Budding Chefs Virtually Co-Create Recipes with Chef Batali:
Consumers can also join the celebration by virtually co-creating recipes with Chef Batali for a chance to win a seat at the Blue Ribbon Table at Hellmann’s 100th birthday celebration in September in New York City. By adding ingredients, sharing suggested techniques and writing a personalized recipe description, Facebook fans can join Chef Batali in sharing a modern twist to a classic Hellmann’s Blue Ribbon recipe. Each co-created dish with the “Hellmann’s Making Over the Best” app on Facebook acts as an entry to the contest.

Shoppers Can Take Home a Piece of History:
Beginning in May, consumers can add a piece of history to their shopping carts with special edition 100th birthday labels available on select sizes of Hellmann’s throughout the year.

Hellmann’s @ 100 Supports Feeding America®:

As Hellmann’s celebrates its rich history of feeding America’s families during some of their greatest moments, it also is marking the occasion with support for those most in need. As part of the brand’s 100th birthday celebration, Hellmann’s is helping provide one million meals to Feeding America this year to help the fight against hunger nationwide.

For additional information on Hellmann’s 100th birthday and to enter to win a seat at The Hellmann’s Blue Ribbon Table in New York City, visit Facebook.com/Hellmanns.

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About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.

About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

1 NO PURCHASE NECESSARY. Void where prohibited. Hellmann’s® Making Over the Best Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 12:00 p.m. ET on 5/7/13 & ends 11:59 a.m. ET on 9/1/13. For official rules, visit facebook.com/hellmanns or facebook.com/bestfoods
2 Feeding America is leading the fight against hunger nationwide. Hellmann’s is donating the monetary equivalent of 1 million meals ($125,000) to Feeding America. $1=8 meals secured by Feeding America on behalf of local food banks.

Videos

Photo Gallery

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For 100 years, Hellmann’s has brought together the best ingredients - such as oil, vinegar and now cage-free eggs – to help bring out the best meals and moments to America’s tables.
For 100 years, Hellmann’s has brought together the best ingredients - such as oil, vinegar and now cage-free eggs – to help bring out the best meals and moments to America’s tables.
To celebrate its 100th birthday, Hellmann’s® is teaming up with celebrity chef Mario Batali to showcase how decades of delicious meals start with real, quality ingredients.
To celebrate its 100th birthday, Hellmann’s® is teaming up with celebrity chef Mario Batali to showcase how decades of delicious meals start with real, quality ingredients.
Hellmann’s® Celebrates 100 Years of bringing the best together.
Hellmann’s® Celebrates 100 Years of bringing the best together.
Visit Facebook.com/Hellmanns to co-create a recipe with Mario Batali and enter for a chance to win a seat at the World’s Longest Picnic Table for Hellmann’s 100th birthday celebration.
Visit Facebook.com/Hellmanns to co-create a recipe with Mario Batali and enter for a chance to win a seat at the World’s Longest Picnic Table for Hellmann’s 100th birthday celebration.

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Hellmann’s – Did You Know?
Hellmann’s Historical Background

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