HEIDI KLUM AND CLEAR SCALP & HAIR BEAUTY THERAPY™ INVITE WOMEN EVERYWHERE TO WORK AT THE RIGHT END OF HAIR – THE SCALP
Klum Celebrates the “Right End” Hair Revolution – a Haircare Movement That’s Millions Strong and Continues to Grow
ENGLEWOOD CLIFFS, N.J., (May 2, 2013) /PRNewswire/ — The face – and hair – of CLEAR SCALP & HAIR BEAUTY THERAPY™, Heidi Klum, rallied women at The Grove in Los Angeles, and across America, and invited them to join her and work at the right end of hair – the scalp. For years, women have been working at the ends of hair, rather than the foundation. Ninety-nine percent of hair’s natural strength and beauty comes from the scalp; CLEAR SCALP & HAIR BEAUTY THERAPY™ nourishes the scalp and creates the right foundation for strong, beautiful hair from root to tip. In an effort to spread the message of working at the right end of hair, CLEAR SCALP & HAIR BEAUTY THERAPY™ is calling attention to the “Right End” Hair Revolution – a movement that began last spring and is inspiring women to adopt a haircare regimen that starts with scalp nourishment.
“One year ago, CLEAR SCALP & HAIR BEAUTY THERAPY™ turned haircare convention on its head by encouraging women to start working at the right end of hair, the scalp,” said Klum. She continued, “If you are still searching for the right foundation for strong, beautiful hair, then look no further! Visit CLEAR SCALP & HAIR BEAUTY THERAPY™ on Facebook and join me in the ‘Right End’ Hair Revolution by committing to work at the right end of hair.”
Signaling her commitment to working at the right end of hair, Klum signed an oversized CLEAR SCALP & HAIR BEAUTY THERAPY™ Damage & Color Repair Nourishing Shampoo bottle before inviting attendees to follow suit. Between The Grove shoppers who attended the CLEAR SCALP & HAIR BEAUTY THERAPY™ “Right End” Hair Revolution in-person and Facebook fans online, more than 10,000 people committed to working at the right end of hair – the scalp
“When CLEAR SCALP & HAIR BEAUTY THERAPY™ launched in the U.S. one year ago, it ushered in a completely new message and new way of thinking about haircare,” said David Rubin, U.S. Vice President Haircare for Unilever. “The ‘Right End’ Hair Revolution is designed to mobilize women who are already using and loving CLEAR SCALP & HAIR BEAUTY THERAPY™ products, as well as those women searching for a regimen rooted in scalp nourishment. We kicked off in Los Angeles, but this is a nationwide movement that all women can take part in thanks to the connective power of social media.”
Join the “Right End” Hair Revolution for Strong, Beautiful Hair
Extending its message nationwide, CLEAR SCALP & HAIR BEAUTY THERAPY™ is inviting consumers to end their search for strong, beautiful hair by visiting facebook.com/clearhaircare to join the movement and receive a free CLEAR SCALP & HAIR BEAUTY THERAPY™ product sample, while supplies last, as well as enter for a chance to win* one of 1,000 exclusive and custom-designed “Right End” tote bags. In addition to Facebook, shoppers can follow the brand on Twitter.com/Clearhaircare (using the hashtag #RightEnd) and Pinterest.com/Clearhaircare.
About the CLEAR SCALP & HAIR BEAUTY THERAPY™ Range
CLEAR SCALP & HAIR BEAUTY THERAPY™ is infused with Nutrium 10™, a rich blend of vitamins and nutrients. The nourishing shampoos and conditioners are clinically proven to help restore scalp’s natural moisture balance1. CLEAR SCALP & HAIR BEAUTY THERAPY™ shampoos and conditioners are available in six customized ranges to address various hair and scalp needs for women including: Total Care, Damage & Color Repair, Frizz Control, Volumizing Root Boost, Strong Lengths and Moisturizing Dry Scalp. The line also includes an anti-dandruff shampoo, Complete Care. This year, CLEAR Scalp & Hair Beauty Therapy™ also introduced two new scalp and hair treatments – Damage & Color Repair 7 Day Intensive Treatment Tubes and Damage & Color Repair Deep Nourishing Treatment Mask. The products are available at mass retailers, select drugstores and supermarkets nationwide.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan. Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.
About the Sweepstakes:
No purchase necessary. Void where prohibited. The Right End Hair Revolution Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 5/1/13 at 12:00 p.m. ET & ends 7/31/13 at 11:59 p.m. ET. For official rules, visit www.facebook.com/clearhaircare. Click here for official rules.
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