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DHX Media Selected to Launch Three Kids Channels as Part of YouTube’s First Paid Channels Roll Out

Leading International Producer and Distributor of Globally Recognized Children’s Entertainment (“Busytown Mysteries,” “Caillou,” “Inspector Gadget,” “Johnny Test,” “Yo Gabba Gabba!”) Presents Multiple Language, Subscriber-Based Digital Channels in Ten Territories Worldwide

DHX Media Joins Elite Group of Premier Content Partners on Google-Owned Service

Halifax, Los Angeles, London, Toronto, Vancouver — May 09, 2013 /PRNewswire/ — DHX Media announces the launch of three dedicated paid YouTube family entertainment channels. DHX Media expands its digital footprint with the launch of DHX Kids, DHX Junior and DHX Retro, and joins an elite group of premier content partners selected to be part of Google-owned YouTube’s first paid channels. DHX Media digital channels will be offered in multiple countries, including Australia (dhxkids.com.au, dhxjunior.com.au, dhxretro.com.au); Brazil (dhxkids.com.br, dhxjunior.com.br, dhxretro.com.br); Canada (dhxkids.ca, dhxjunior.ca, dhxencore.ca); France (dhxkids.fr, dhxjunior.fr, dhxretro.fr); Japan (dhxkids.jp); Korea (dhxkids.co.kr); Spain (dhxkids.es, dhxjunior.es, dhxretro.es); Russia (dhxkids.ru); the U.K. (dhxkids.co.uk, dhxjunior.co.uk, dhxretro.co.uk) and the U.S. (dhxkids.com, dhxjunior.com, dhxretro.com), and in multiple languages, including English, French, Japanese, Korean, Portuguese, Russian and Spanish. DHX Media digital channels content is available now for free sampling for two week free trials with a subscription price of $2.99 (U.S.)/month. Discounted yearly subscriptions are also available. DHX Media is a leading international creator, producer, distributor and licensor boasting the world’s most extensive independent library of globally recognized children’s entertainment.

“There is an insatiable appetite for kid’s content in the digital universe across the globe and DHX Media is positioned with our extensive library of evergreen favorites to satisfy that demand,” said Michael Hirsh, Executive Chairman, DHX Media. “Millennials changed the way entertainment is consumed and now, parents in this generation, who grew up with ‘Inspector Gadget’ and ‘Super Mario,’ can introduce their kids to these family friendly favorites anytime, anywhere, online and on-the-go,” he concluded.

DHX Media CEO Michael Donovan commented, “We are the largest independent library of programming for families in the world. These channels represent another way in which the internet is enabling us to monetize our 8,500 half hour library of leading children’s programming. Partnering with YouTube on a revenue-sharing basis for these new digital channels is an efficient way to provide children and parents with great entertainment content, when and where they want it,” he concluded.

DHX Media’s digital channel launch strengthens the company’s position as a leading content provider of popular family entertainment on multiple platforms. The DHX Kids channel will feature live action and animated series such as “Horseland;” “Mudpit,” which will be first run in the U.S.; “Sabrina,” the animated series; and “Sherlock Holmes.” The DHX Junior channel will offer content from “The Busy World of Richard Scarry;” “The Doodlebops,” and “Madeline.” The DHX Retro channel is a platform for nostalgic childhood favorites including “Heathcliff;” “Inspector Gadget;” “Sonic Underground” (Sonic the Hedgehog); and “Super Mario.”

DHX Media will add additional content to these channels regularly and will showcase a selection of first-run programming through their digital channels in all territories.

About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights. DHX Media owns, markets and distributes over 8,500 half hours of children’s entertainment content, and exploits owned properties through its consumer products licensing business. DHX Media is recognized for brands such as “Caillou,” “Busytown Mysteries,” “Inspector Gadget,” “Johnny Test,” “Animal Mechanicals,” “Kid vs. Kat,” “Super WHY!,” “Rastamouse,” and “Yo Gabba Gabba!.” The company also provides programming for Cookie Jar TV, the weekend morning block on CBS. DHX Media’s full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.