The Yankee Candle Company, Inc.
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Yankee Candle Launches New Fragrances for Fall 2013
Indulge in sweet simplicity this season with nine cozy new scents
South Deerfield, Mass. (July 30, 2013) /PRNewswire/ — The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of six new Yankee Candle® fragrances and three new fragrances in its contemporary Pure Radiance™ line for fall 2013. Inspired by the quiet moments that make up the season, these new scents evoke moments of indulgence and simplicity. Launched in 2012, Pure Radiance™ by Yankee Candle offers the perfect combination of style and ambiance with a simple, graceful design that compliments any home décor while the soothing crackling flame creates a welcoming and peaceful atmosphere. The new fall fragrances in both lines are available for purchase now at Yankee Candle’s more than 557 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
“We wanted to offer our customers a way to welcome the season with the colors, scents and sights associated with fall,” said Hope Margala Klein, executive vice president brand, design and innovation for The Yankee Candle Company, Inc. “These fragrances remind us of simple days curled up in a soft and cozy sweater enjoying a delectable treat while taking in the crisp fall air.”
NEW FALL FRAGRANCES
Price: $27.99 MSRP – Large Jar or Large Tumbler Candle; $24.99 MSRP – Medium Jar Candle; $15.99 MSRP – Small Tumbler Candle; $10.99 MSRP – Small Jar Candle; $1.99 MSRP – Tarts® Wax Melt or Samplers® Votive Candle
November Rain™ – A quiet interlude of the season is reflected in this airy, refreshing mix of watery leaf notes, warm amber and crisp brisk air.
Lake Sunset™ – The serene beauty of the sun’s golden rays as they dip into still blue waters, calling to mind the musky descent of nightfall.
Vanilla Chai – It’s the perfect accompaniment to “me” time – a supremely satisfyingly rich and spicy recipe of ginger, cinnamon and vanilla.
Salted Caramel – Sweet surrender is yours with our luscious gourmand confection of burnt sugar, sea salt, and smooth vanilla caramel.
Cozy Sweater™ – Ooh, there’s nothing quite as comfy as curling up in a sweater, soft as a flower petal, with warm touches of musk and patchouli.
Pumpkin Wreath – An open invitation… the welcoming aroma of fall pumpkins infused with earthy oak wood, hearty cinnamon bark and clove. (Pumpkin Wreath is only available in Yankee Candle Retail Stores and on-line).
NEW PURE RADIANCE™ FRAGRANCES
Three new scents evoke the sweet decadence of fall and add a modern touch to home décor. All three fragrances also available in Crackling LumiWick™.
Price: $27.99 MSRP – Large Vase Candle; $22.99 MSRP – Medium Vase Candle
Pear – Bursting with the sweet perfume of perfectly ripe, just-picked juicy pears.
Autumn – Like the change of season, a pleasantly bittersweet blend of bergamot, quince and fresh autumn air.
Toasted Almond – A decadently delicious experience of warm almonds, rich tonka bean and dark brown sugar.
To learn more about Yankee Candle and the new fall fragrances, visit www.yankeecandle.com, the brand’s Instagram (@TheYankeeCandleCompany) and Pinterest (TheYankeeCandleCompany) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).
About The Yankee Candle Company
Yankee Candle is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. Yankee Candle sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of Yankee Candle owned and operated retail stores (557 Yankee Candle stores located in 46 states and 1 province in Canada as of March 30, 2013), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, Yankee Candle sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,100 store locations and distributors covering a combined 56 countries.