Collegiate Licensing Company and Yankee Candle Launch the Fan Candle Collegiate Collection
New Co-Branded Line that Smells like Team Pride Features 27 Collegiate Institutions
SOUTH DEERFIELD, MA (August 13, 2013) /PRNewswire/ — Collegiate Licensing Company, LLC, (CLC) an affiliate of IMG College, and The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of a new co-branded collegiate-themed candle line. The Fan Candle Collegiate Collection, which debuted July 8, features 23 CLC institutions including Alabama, Arkansas, Auburn, Boston College, Florida, Florida State, Georgia, Illinois, Kentucky, LSU, Ole Miss, Missouri, North Carolina, Notre Dame, Oklahoma, South Carolina, Tennessee, Texas A&M, Texas, Virginia, Virginia Tech, West Virginia, and Wisconsin. Four additional schools are also included in the collection through separate licensing agreements: Ohio State, Michigan State, UMass Amherst (available fall 2013), and William & Mary (available fall 2013).
“Our fans are as enthusiastic about showing their school pride as their love for Yankee Candle,” said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. “By offering the Fan Candle Collegiate Collection, we can now offer the best of both worlds for our biggest fans!”
All schools in the collegiate-themed Fan Candle collection are available at yankeecandle.com and the Company’s Flagship stores. The candles will also be sold in select Yankee Candle, Bed Bath and Beyond and Cracker Barrel retail locations, as well as other regional department stores and specialty retailers. Each candle features the logo and school color plus authentic, long-lasting Yankee Candle® fragrance and is available in a large jar candle ($27.99 MSRP) or Car Jar ® Air Freshener ($2.99 MSRP). These candles are ideal for the real sports fan and make the perfect gift for fellow alumni and other team fans.
“We are excited to partner with Yankee Candle to offer a new collegiate candle line to millions of passionate college fans across the country,” said Missy Ingram, Director of Non-Apparel Management for Collegiate Licensing Company. “The timing of the launch of candles in school colors fits perfectly with College Colors Day on August 30 — an exciting annual celebration dedicated to promoting the traditions and spirit that embody the college experience.”
Collegiate Licensing Company, LLC (CLC)
CLC is a division of global sports and entertainment company IMG and the licensing affiliate of IMG College. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and as part of IMG College currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com.
About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of Company owned and operated retail stores (561 Yankee Candle Stores located in 46 states and 1 province in Canada as of June 29, 2013), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,400 store locations and distributors covering a combined 57 countries.