STUDY FINDS MILLIONS OF AMERICANS STILL SKIPPING SUNSCREEN INCLUDING MELANOMA SURVIVORS
New York, NY, May 28, 2013 /PRNewswire/ — May is Melanoma Awareness month—a time to spread the word about the dangers of sun exposure and recommit to taking preventive measures like wearing sunscreen and staying in the shade. But in spite of experts’ well publicized warnings to stay out of the sun, wear SPF and skip tanning beds at all costs, countless Americans continue to go out in the sun without sunscreen. Most worryingly, even those who have been previously diagnosed with melanoma are disregarding warnings to be sun safe.
According to findings recently presented by researchers at Yale University, more than a quarter of people who have had melanoma say they never use sunscreen. What’s more, 2% admit they have used a tanning bed in the last year. These numbers aren’t much better than the general population: just 17% of adults report always wearing sunscreen.
Clearly, many Americans aren’t willing to give up tanning at any cost—even if the bad habit causes a life-threatening cancer. For those who can’t forego the glow, there are safe alternatives like Jergens® Natural Glow Daily Moisturizer, which delivers healthy, natural-looking color without the serious risks of tanning. Now reformulated with breakthrough odor-reducing technology, the product offers the same signature color benefits that have set the collection apart from the beginning.
People who are risking their lives in pursuit of a tan need to know that there are safer ways to get the same glow—in fact, it’s a matter of life or death. May is Melanoma Awareness month: the perfect time to trade in dangerous tanning habits for safe, healthy color with Jergens® Natural Glow.
WHERE TO FIND IT: Grocery, mass retailers and drugstores nationwide
WHAT IT COSTS: $8.99
FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
SUSAN GOLDBERG-BIEGACZ/LINDSAY ESKENAZI
TRACTENBERG & CO./212.929.7979